Story 1 · Where are you, really?
Quick September check-in — where are you in your home journey right now? No wrong answers, I'm just nosy.
Poll Sticker: Just dreaming / Getting serious
The Realtor Hive
September 2026 · Content
Post + Go · September 2026
Your September content is ready.
Carousels · Reels · Stories · Captions
Fourteen carousels are built and waiting in Canva. Grab your templates, fill in every bracket with your city and your details, and post. The heavy lifting is already done — the local part is yours.
Want The Jenns' content already done?
Skip the edits and start with finished content prepared for you.
Get Ready-to-Post Content →Want total customization?
We'll tailor your content to your market, voice, niche, and business goals.
Explore Fully Customized Content →How it works
1
Open your Canva template
Your September content package lives in Canva. Every post is built out — layouts, images, and text overlays are ready. Click below and you land directly in your editable template.
Open September Templates →2
Fill in every bracket
Every bracket is a prompt, not a suggestion. [City], [Neighborhood], [local coffee shop], [X] years — each one is a place to make the post recognizably yours. A post with a bracket left in it is worse than no post at all, so read each caption out loud before you publish.
3
Grab your caption
All fourteen captions are on the Captions tab above, written CTA-first so the ask lands before anyone scrolls past. Copy, personalize the brackets, and post.
4
Answer everyone
This is the September step. Every comment, save, and DM this month gets a real reply from you within 24 hours — and that reply asks them a question. The content is not the point. The conversation is.
New this month · Required for Caption 4
The Buyer's Cost Sheet template
Caption 4 asks people to comment COSTS for a buyer's cost sheet — so we built you one. Every closing cost line item, the full timeline, five lender questions, and the exact wording for seller concessions, all bracketed for your market.
Fill in every bracket with your own numbers and verify them with your lender and title company before you send it to anyone. Then export to PDF and you have a real lead magnet you'll use for years.
Download the Cost Sheet Template →Limited spots
Save the date · Austin
Coffee + Content
Friday, October 16 · Austin
Come hang out with us in person. We'll have coffee, we'll network, and Bella will be taking a fresh headshot for anyone who wants one — bring the outfit you actually want to be photographed in.
We have a capped number of seats, so this one is first come, first served.
Email Us to Attend →Or email us directly at [email protected]
Hive AI · Caption Pro
Stuck on a caption? We built a tool for that.
Paste any caption into Hive AI Caption Pro, tell it your city and niche, and it will finish it sounding like a real human made it.
Open Hive AI Caption Pro →
Eight reels this month. Open the Instagram inspiration to see how it's cut, then film your own version with your footage and your market. Every caption is written CTA-first — the ask lands before anyone scrolls past.
Before you film
Audio moves faster than this page does
Every track below is flagged business-account safe, which matters — Instagram's music library is more limited for professional accounts, and a lot of popular commercial songs are unavailable or get muted after posting. These are original and creator sounds, plus a couple of cleared tracks.
Audio still moves fast. Before you publish, open the sound in Instagram and check for the upward-trend arrow and a usage count that's still climbing. If it's cooled off, swap it — the concept works either way.
If your sounds look greyed out
Change your category to Entrepreneur
If you're on a professional account and half the trending audio is unavailable, this is usually why — Instagram serves business accounts a smaller, cleared music library. Switching your category opens up the full one.
Instagram app → your profile → Edit profile → Category → Entrepreneur.
Then toggle off "Display category on profile." Don't skip that part — hiding it is what makes the change work, and it keeps "Entrepreneur" from showing up under your name where you'd rather it said Realtor.
Two honest notes: this is a workaround rather than a feature, so Instagram can close it whenever they like. And the reason business accounts get the smaller library in the first place is music licensing — so if your brokerage has rules about commercial audio, follow those over this.
Reel 01
Coaching My 81-Year-Old Client Through DocuSign
On-screen text: "POV: Trying to coach my 81 year old client through the Docusign"
Shot list: B-roll of you lying on the floor on the phone — patient, defeated, still going. Anything that reads as "this has been forty-five minutes." Let the on-screen text do the joke; you just have to look like you've been there.
♫ Audio: Trending audio · Open audio on Instagram →
Watch Instagram Inspo →Caption:
Send this to whoever needs a Realtor with patience. I have an unreasonable amount of it.
"It should be in your email."
"I don't see it."
"Can you check spam?"
"What's spam?"
Forty-five minutes later we found the yellow SIGN HERE button and he closed on a house in [City], [State].
Here's the thing nobody tells you about this job: a real estate transaction now runs on about nine different apps, and not everybody grew up with them. That is not a client problem. That is my problem to solve, and I'd rather sit on the floor for an hour than make somebody feel stupid about their own home purchase.
Some agents send the link and wait. I'll stay on the phone until it's signed.
If you or your parents are thinking about buying or selling in [City] or [Neighborhood] and the technology is part of what's stopping you — that part is genuinely not your job to figure out. It's mine.
#[CityNoSpaces]Realtor #[CityNoSpaces]RealEstate
Send this to whoever needs a Realtor with patience. I have an unreasonable amount of it.
"It should be in your email."
"I don't see it."
"Can you check spam?"
"What's spam?"
Forty-five minutes later we found the yellow SIGN HERE button and he closed on a house in [City], [State].
Here's the thing nobody tells you about this job: a real estate transaction now runs on about nine different apps, and not everybody grew up with them. That is not a client problem. That is my problem to solve, and I'd rather sit on the floor for an hour than make somebody feel stupid about their own home purchase.
Some agents send the link and wait. I'll stay on the phone until it's signed.
If you or your parents are thinking about buying or selling in [City] or [Neighborhood] and the technology is part of what's stopping you — that part is genuinely not your job to figure out. It's mine.
#[CityNoSpaces]Realtor #[CityNoSpaces]RealEstate
Publishing note: Do not name your client, show their screen, or include anything identifying — an age plus a neighborhood is often enough to identify someone. Get their okay before posting a story about them, even a warm one.
Reel 02
"Are You In The Office Today?"
On-screen text (holds across both shots): "Are you in the office today?… We need to find a home ASAP. We're pre-approved."
Shot list: Two shots, one hard cut. Shot 1 — you at home, off duty. Bonnet, blanket, couch, phone in hand, absolutely not dressed for anyone. Shot 2 — cut on the beat: fully put together, stepping out of the car, keys in hand, smiling. The whole joke is the gap between the two, so make shot 1 genuinely unglamorous.
♫ Audio: Trending audio · Open audio on Instagram →
Watch Instagram Inspo →Caption:
DM me "READY" — if you're pre-approved and want to see homes in [City] this week, I'll make the time.
I was in my bonnet. Under a blanket. Fully off the clock.
Twenty minutes later I was in the car.
Because "we're pre-approved and we need to find something" is not a text you answer on Monday. That window is short — the right house in [Neighborhood] does not sit around waiting for my calendar to open up, and neither should you.
This is the part of the job people don't see. Not the pretty listing photos. The dropping-everything.
If you're already pre-approved, you are further along than most people scrolling this, and we should be looking. If you're not there yet, that's the first call to make — I'll connect you with a lender who actually answers the phone, and we'll know your real number by the end of the week.
Either way, I'm around.
#[CityNoSpaces]Realtor #[CityNoSpaces]RealEstate
DM me "READY" — if you're pre-approved and want to see homes in [City] this week, I'll make the time.
I was in my bonnet. Under a blanket. Fully off the clock.
Twenty minutes later I was in the car.
Because "we're pre-approved and we need to find something" is not a text you answer on Monday. That window is short — the right house in [Neighborhood] does not sit around waiting for my calendar to open up, and neither should you.
This is the part of the job people don't see. Not the pretty listing photos. The dropping-everything.
If you're already pre-approved, you are further along than most people scrolling this, and we should be looking. If you're not there yet, that's the first call to make — I'll connect you with a lender who actually answers the phone, and we'll know your real number by the end of the week.
Either way, I'm around.
#[CityNoSpaces]Realtor #[CityNoSpaces]RealEstate
Why this one works in September: This is your availability post, and September is the month you're asking people to start conversations. It gives anyone sitting on a pre-approval an easy, low-pressure reason to raise their hand.
Reel 03
"It's Great You Reply Fast"
On-screen text (holds across every shot): Clients: "it's great you reply fast" / Me:
Shot list: Three or four quick cuts, same outfit, always mid-task and always looking at your phone. On a porch with one hand still on the lockbox. Halfway up the stairs of a listing you're supposed to be previewing. Standing in the middle of a quiet street. No talking, no acting — the flatter you play it, the funnier it is.
♫ Audio: Corporate Girl — @olyabelakoneva · Open audio on Instagram →
Watch Instagram Inspo →Caption:
Send me a question about buying or selling in [City] and time me. I'm not joking.
Clients tell me it's great that I reply fast. Here's what that actually looks like.
Texting on a porch with my hand still on the lockbox.
Texting halfway up the stairs of a house I'm supposed to be previewing.
Texting in the middle of a street in [Neighborhood] like someone with no sense of self-preservation.
It's not a personality trait. It's strategy.
The house everyone wants in [City] gets more than one offer, and I have watched deals come down to which agent answered first — who got the showing on the calendar before the other three called back. Slow replies cost people houses. That's the entire reason I'm like this.
It's also why I'm terrible at watching a movie. My family has notes.
#[CityNoSpaces]Realtor #[CityNoSpaces]RealEstate
Send me a question about buying or selling in [City] and time me. I'm not joking.
Clients tell me it's great that I reply fast. Here's what that actually looks like.
Texting on a porch with my hand still on the lockbox.
Texting halfway up the stairs of a house I'm supposed to be previewing.
Texting in the middle of a street in [Neighborhood] like someone with no sense of self-preservation.
It's not a personality trait. It's strategy.
The house everyone wants in [City] gets more than one offer, and I have watched deals come down to which agent answered first — who got the showing on the calendar before the other three called back. Slow replies cost people houses. That's the entire reason I'm like this.
It's also why I'm terrible at watching a movie. My family has notes.
#[CityNoSpaces]Realtor #[CityNoSpaces]RealEstate
Filming note: If you shoot the street version, use an empty residential street with someone watching for cars, or shoot from the curb and crop. It's a joke about being distracted — don't actually be distracted in a road.
Reel 04
"My Taste In Homes Requires A Very Strong Work Ethic"
On-screen text: "Unfortunately my taste in homes requires a very strong work ethic"
Shot list: Slow, steady b-roll of the prettiest homes in your market — a walk up a brick path, hydrangeas, good architecture, late-afternoon light. No face, no talking. One line of text held over the whole thing. Shoot two or three houses and pick the one where the light did the work for you.
♫ Audio: Trending audio · Open audio on Instagram →
Watch Instagram Inspo →Caption:
DM me "PLAN" and I'll show you what it would actually take to get into a house like this in [City]. Real numbers, no pitch.
Unfortunately my taste in homes requires a very strong work ethic.
This one's in [Neighborhood]. [One specific detail you noticed — the original brick, the hydrangeas somebody has clearly been babying for fifteen years, the way the porch catches the afternoon.]
Here's what I've learned doing this in [City], though: a house like this isn't a fantasy. It's a number.
And most people never find out what that number is, because asking out loud feels like admitting you want it. So they scroll past houses like this for four more years and assume it isn't for them.
It might not be this year. It might be a different street, or a smaller version of the same idea, or three years of a specific plan. But you can't build toward a number nobody's told you.
You're allowed to want the nice house. Let's find out what it takes.
#[CityNoSpaces]RealEstate #[NeighborhoodNoSpaces]Homes
DM me "PLAN" and I'll show you what it would actually take to get into a house like this in [City]. Real numbers, no pitch.
Unfortunately my taste in homes requires a very strong work ethic.
This one's in [Neighborhood]. [One specific detail you noticed — the original brick, the hydrangeas somebody has clearly been babying for fifteen years, the way the porch catches the afternoon.]
Here's what I've learned doing this in [City], though: a house like this isn't a fantasy. It's a number.
And most people never find out what that number is, because asking out loud feels like admitting you want it. So they scroll past houses like this for four more years and assume it isn't for them.
It might not be this year. It might be a different street, or a smaller version of the same idea, or three years of a specific plan. But you can't build toward a number nobody's told you.
You're allowed to want the nice house. Let's find out what it takes.
#[CityNoSpaces]RealEstate #[NeighborhoodNoSpaces]Homes
Filming note: If the home isn't your listing, film from the public sidewalk or street and don't tag the address — a beautiful house is somebody's private residence. If it is your listing, get the seller's okay before it becomes content.
Reel 05
Wherever Life Takes You Next
On-screen text: one reason per beat — "growing our family" · "got a new job" · "ready for an upgrade" · "outgrew our house" · "downsizing" — then the closing card: "wherever life takes you next, we help you get there"
Shot list: One fixed frame, same background the whole way through — a garage door, a front door, a clean exterior wall. Film the same key handoff five or six times, changing only the on-screen text. End on a high five or the keys dropping into their palm. Nothing moves but the words, which is exactly why it works.
♫ Audio: Trending audio · Open audio on Instagram →
Watch Instagram Inspo →Caption:
Comment the reason you're thinking about moving — or DM it, if you'd rather not say it out loud yet.
Growing our family. Got a new job. Ready for an upgrade. Outgrew our house. Downsizing.
Five reasons. Five completely different transactions.
Nobody wakes up and decides to buy a house for fun. There is always a reason, and the reason changes everything — the timeline, the price, the part of [City] that makes sense, and what you're actually willing to compromise on.
Which is why "what's your budget" is a terrible first question. The first question is what's changing.
A job that starts in eleven weeks is a different plan than a baby due in the spring, and both are different from finally being done with stairs. Get that wrong and you spend six Saturdays touring houses that were never going to work.
So tell me what's changing. I'll tell you what it actually takes, and whether now or six months from now is the smarter move. Sometimes the honest answer is wait — I'll tell you that too.
Wherever life is taking you next in [City] or [Service Area], that's the part I can help with.
#[CityNoSpaces]RealEstate #[CityNoSpaces]Realtor
Comment the reason you're thinking about moving — or DM it, if you'd rather not say it out loud yet.
Growing our family. Got a new job. Ready for an upgrade. Outgrew our house. Downsizing.
Five reasons. Five completely different transactions.
Nobody wakes up and decides to buy a house for fun. There is always a reason, and the reason changes everything — the timeline, the price, the part of [City] that makes sense, and what you're actually willing to compromise on.
Which is why "what's your budget" is a terrible first question. The first question is what's changing.
A job that starts in eleven weeks is a different plan than a baby due in the spring, and both are different from finally being done with stairs. Get that wrong and you spend six Saturdays touring houses that were never going to work.
So tell me what's changing. I'll tell you what it actually takes, and whether now or six months from now is the smarter move. Sometimes the honest answer is wait — I'll tell you that too.
Wherever life is taking you next in [City] or [Service Area], that's the part I can help with.
#[CityNoSpaces]RealEstate #[CityNoSpaces]Realtor
Fair housing note: Listing the reasons your clients gave for moving is fine. What you can't do is connect a life stage to a place — no "great for growing families in [Neighborhood]," no describing an area as right for a particular kind of household. Familial status is a protected class. Keep the reasons about people's own plans and the neighborhoods about amenities.
If you're a solo agent: change the closing card to "wherever life takes you next, I'll help you get there." Only use "we" if you actually have a team.
Reel 06
Fall In [City]
On-screen text: "This weather and a cappuccino could cure me RN"
Shot list: Your fall, not a postcard version of somebody else's. A drive down the best tree-lined street in [Neighborhood], the coffee in your hand, the park when the light goes gold around six. Add the falling-leaves overlay in the Instagram editor. Slow, quiet, no talking.
♫ Audio: Trending audio · Open audio on Instagram →
Watch Instagram Inspo →Caption:
Comment your favorite fall spot in [City] — I'm building a list and I'll send it to anyone who wants it.
This weather and a cappuccino could cure me right now.
Fall in [City] means [the trees on [Street] finally turning / the first morning under 70 / [local fall event] taking over downtown].
[Local coffee shop] for the cappuccino. [Local park or trail] around six, when the light gets good. [Local fall event] on [weekend] if you've never been — it's worth rearranging a Saturday for.
This is the stretch of the year that makes people fall in love with living here. It's also, quietly, one of the better times to buy: less competition than spring, and the sellers still on the market in October are usually the ones genuinely ready to make something work.
But mostly I just wanted to talk about the weather.
#[CityNoSpaces]Fall #ThingsToDoIn[CityNoSpaces]
Comment your favorite fall spot in [City] — I'm building a list and I'll send it to anyone who wants it.
This weather and a cappuccino could cure me right now.
Fall in [City] means [the trees on [Street] finally turning / the first morning under 70 / [local fall event] taking over downtown].
[Local coffee shop] for the cappuccino. [Local park or trail] around six, when the light gets good. [Local fall event] on [weekend] if you've never been — it's worth rearranging a Saturday for.
This is the stretch of the year that makes people fall in love with living here. It's also, quietly, one of the better times to buy: less competition than spring, and the sellers still on the market in October are usually the ones genuinely ready to make something work.
But mostly I just wanted to talk about the weather.
#[CityNoSpaces]Fall #ThingsToDoIn[CityNoSpaces]
If your city doesn't really do fall: don't fake it with borrowed mountain footage — it reads as stock and it kills the local credibility this whole month is built on. Flip the joke instead: "Fall in [City] is 94 degrees and a pumpkin latte I have no business ordering." Then show what your fall actually looks like — patio weather finally, the first Friday night game, the one street that does turn. Honest beats aspirational, and everyone who lives there will recognize it.
Reel 07
"You, Me And Girls Night In [City]?"
On-screen text: "You, me and girls night in [City]?" with a 📍 pin naming each spot as it appears
Shot list: Four to six short clips at different local places — the patio, the walk down the block, the drinks landing on the table, your friends laughing at something off camera. Label every clip with a 📍 and the actual business name. Real nights out beat staged ones; go pull clips from your camera roll before you plan a shoot.
♫ Audio: Trending audio · Open audio on Instagram →
Watch Instagram Inspo →Caption:
Save this and send it to whoever you owe a night out. Then tell me which spot I left off — I'll go.
You, me, and a night out in [City]?
📍[Spot 1] — [what to order, or why you keep going back]
📍[Spot 2] — [the thing that makes it worth the drive]
📍[Spot 3] — [go early, it fills up]
📍[Spot 4] — [the one nobody knows about yet]
Here's why a Realtor is posting a bar crawl.
When somebody moves to [City], the first thing they ask me is almost never about comps. It's "where do we go on a Friday." Where's the good coffee. Which neighborhood actually feels like us.
I can pull you a market report in four minutes. Plenty of people can. What takes longer to build is knowing which patio is worth it in October and which street feels different at night — and that's usually the thing that decides whether someone loves where they landed.
So yes, this is a real estate post. It's just the useful kind.
#[CityNoSpaces]Local #ThingsToDoIn[CityNoSpaces]
Save this and send it to whoever you owe a night out. Then tell me which spot I left off — I'll go.
You, me, and a night out in [City]?
📍[Spot 1] — [what to order, or why you keep going back]
📍[Spot 2] — [the thing that makes it worth the drive]
📍[Spot 3] — [go early, it fills up]
📍[Spot 4] — [the one nobody knows about yet]
Here's why a Realtor is posting a bar crawl.
When somebody moves to [City], the first thing they ask me is almost never about comps. It's "where do we go on a Friday." Where's the good coffee. Which neighborhood actually feels like us.
I can pull you a market report in four minutes. Plenty of people can. What takes longer to build is knowing which patio is worth it in October and which street feels different at night — and that's usually the thing that decides whether someone loves where they landed.
So yes, this is a real estate post. It's just the useful kind.
#[CityNoSpaces]Local #ThingsToDoIn[CityNoSpaces]
Tag every business you show. This is the highest-leverage thirty seconds on the whole page — tagged local businesses reshare these to their own followers, which puts you in front of an audience that already lives in your market. It's also the direct follow-through on August's Week Four, if you featured five businesses and told them you'd be back.
Two adjustments: get a quick okay from anyone recognizable on camera before you post. And the framing flexes — "you, me and date night," "you, me and a Saturday in [City]," "you, me and the game." Use whichever one is actually your life.
Reel 08
The Unwritten Rules Of [City]
On-screen text: opens on "Unwritten rules of [City], [State] that everyone knows after being here long enough." Then five numbered rules, one per clip.
Shot list: Open on your city limit or welcome sign — population count and all, it sets the whole tone. Then five short clips, one per rule: the ice cream place, the park, the ball field, the parade, the burger spot. Shoot most of them from the car or on a walk. Rough footage is fine here; the words are doing the work.
♫ Audio: Trending audio · Open audio on Instagram →
Watch Instagram Inspo →Caption:
Comment the unwritten rule I missed. Locals only — I want the ones you'd never find online.
Unwritten rules of [City], [State]. The things nobody tells you and everybody knows.
1. [Local spot] has the best [thing] in the state. If you know, you know.
2. [Local park or amenity] is the one everybody actually goes to, and here's why.
3. [Local field, venue, or landmark] — there is no better place to spend a [season] evening.
4. You haven't really lived here until you've [local tradition — fought for a parade spot, done the [event], survived [the thing everyone survives]].
5. [Local restaurant] has the [deal or dish] everyone talks about and nobody explains to newcomers.
You can pull school ratings and price history for [City] off any website in about ninety seconds. None of that tells you which park is the good one, or what people around here actually do on a Saturday in October.
That's the part I know. It took years, not ninety seconds, and it's genuinely the most useful thing I give people who are moving here.
#[CityNoSpaces] #[CityNoSpaces]Local
Comment the unwritten rule I missed. Locals only — I want the ones you'd never find online.
Unwritten rules of [City], [State]. The things nobody tells you and everybody knows.
1. [Local spot] has the best [thing] in the state. If you know, you know.
2. [Local park or amenity] is the one everybody actually goes to, and here's why.
3. [Local field, venue, or landmark] — there is no better place to spend a [season] evening.
4. You haven't really lived here until you've [local tradition — fought for a parade spot, done the [event], survived [the thing everyone survives]].
5. [Local restaurant] has the [deal or dish] everyone talks about and nobody explains to newcomers.
You can pull school ratings and price history for [City] off any website in about ninety seconds. None of that tells you which park is the good one, or what people around here actually do on a Saturday in October.
That's the part I know. It took years, not ninety seconds, and it's genuinely the most useful thing I give people who are moving here.
#[CityNoSpaces] #[CityNoSpaces]Local
Go smaller than feels right. This format gets stronger the more specific it is. "Unwritten rules of [Neighborhood]" will outperform "unwritten rules of [big metro]" every time, because the people who live there feel seen and the people who don't get curious. If you serve a large market, do one per neighborhood and you have four months of content.
Spare audio · business-friendly
Two extras for the flex slot
Work & Result — arceriinteriors · Open audio →
Corporate Girl — @olyabelakoneva · Open audio →
Use either anywhere a track above has cooled off by the time you film.
Hive AI · Caption Pro
Stuck on a caption? We built a tool for that.
Paste any caption into Hive AI Caption Pro, tell it your city and niche, and it will finish it sounding like a real human made it.
Open Hive AI Caption Pro →
Eight ready-to-post Stories plus a bonus. September's stories all do one job — get a reply. Every single one has a sticker, because a story without a sticker is a billboard, and a story with one is a conversation.
Week 1Polls · Restart the Conversation
+
Story 2 · Continue the conversation
Caught my [Neighborhood] market post? Tell me where you landed on it.
Poll Sticker: This helped / Send more like it
Week 2Question + Quiz · Be Useful
+
Story 3 · The cost sheet
I built a [City] buyer's cost sheet with real dollar ranges, not "2 to 5 percent." Want it?
Question Sticker: What's the number that scares you most?
Story 4 · Quick quiz
The thing most buyers wish they'd done sooner.
Quiz Sticker: What comes first — house hunting or pre-approval? Correct answer: Pre-approval.
Week 3Question Box · Open the Door
+
Story 5 · Ask me anything
Real estate questions about [City]? Drop them below. No pressure, no obligation, no follow-up sales call unless you ask for one.
Question Box Sticker
Story 6 · The honest one
What's the part of buying or selling that you're actually dreading? I'll tell you if it's as bad as you think.
Question Box Sticker
Week 4Poll + Slider · Make the Soft Ask
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Story 7 · Fall lifestyle
First day of fall in [City]. If you were moving before the holidays — what does the next place have to have?
Poll Sticker: Walkable coffee / Big yard
Story 8 · Soft call to action
Want to be settled before the holidays? That starts with a conversation now, even if the move is months out.
Emoji Slider: How ready are you for your next move?
BonusPoll · This or That
+
Bonus Story · This or That
If you were moving this fall in [City], which would you pick?
Poll Sticker: Move-in ready / Fixer with potential
Monthly strategy
What each week is doing
Week 1: restart the conversation with people who went quiet. Week 2: be genuinely useful and capture the people who need help. Week 3: open the door and let them ask. Week 4: make the soft ask and book something.
Every poll answer and every question is a name for your pipeline. Screenshot them. Put them in your CRM the same day. That is the entire September system.
These are in the same order as your Canva templates — caption 1 goes with template 1, straight down the deck. The CTA leads, so the ask lands before anyone scrolls past. And each one now carries two hashtags, not five — the current data shows hashtags don't drive reach, so put that effort into your first two lines instead.
Before you publish
Verify prices, rates, days on market, and any statistic you quote. Follow your state, MLS, brokerage, and advertising rules. Do not use neighborhood language that describes protected classes or implies who should live somewhere — describe amenities, not people. Do not rank schools; point to the district's own data. Get permission before posting a testimonial or a text screenshot.
1
Nurture · Personality
I Take a Lot of Pictures
Carousel: Photo-forward personality post
Customize first[City], [Neighborhood], [Your Name]
Comment "READY" if you want a home that's actually worth photographing.
I take a lot of pictures.
Of houses I love. Of houses I don't. Of light hitting a kitchen at 4pm in a way that made me stop walking. Of the [Neighborhood] street I keep sending people to.
It's a professional habit that turned into a personal one, and it means I have a very specific mental catalog of what's beautiful in [City] and what only photographs well.
That second category is the one that costs people money.
If you're getting close to buying or selling here, I'd love to be the person walking through with you telling you which is which.
Save this and send it to someone you know is ready to move into a home worth the photos.
#[CityNoSpaces]RealEstate #[NeighborhoodNoSpaces]Homes
2
Nurture · Reintroduction
Some People Call Me…
Carousel: Name and introduction post
Customize first[Full Name], [Nickname], [City], [State], [Service Area], [X] years
Call me, text me, or DM me when you're ready to buy or sell in [City]. That's genuinely the whole ask.
Some people call me "[Full Name]."
Some people call me "[Nickname]."
My clients mostly call me at 9pm about a light fixture, and honestly, that's fine.
I've been doing this in [City], [State] for [X] years. I work [Service Area]. I answer my phone. I tell people when a house is a bad idea, which occasionally costs me a commission and has never once cost me a client.
If you're new here — hi. A lot of you found me in the last month, and I'm glad you're here.
Whenever you're ready, I'm ready.
#[CityNoSpaces]Realtor #[CityNoSpaces]RealEstate
3
Nurture · Behind the scenes
A Day in the Life: 7am to 9pm
Carousel: Time-blocked real workday
Customize firstEvery time block with what you actually did, [City], [Neighborhood], [Service Area]
Comment "DAY" and I'll send you the morning checklist I run before I open my laptop. It's the reason any of this works.
7:00am — [what you actually do first]
7:30am — [the drive, the coffee, the first calls]
9:00am — [showing, listing prep, or client call]
11:00am — [the appointment]
2:30pm — [the thing that went sideways]
4:00pm — [negotiation, paperwork, or follow-up]
5:00pm — [the second showing]
7:00pm — [family, dinner, the part that's yours]
9:00pm — [the text about the light fixture]
That's one real day in [City], [State].
People think this job is opening doors. It's mostly anticipating the thing that's about to go wrong and handling it before my client ever finds out it was a possibility.
The showings are the fun part. The other eleven hours are the actual work.
If you want someone paying that kind of attention to your move in [City] or [Service Area] — that's what I do all day.
#[CityNoSpaces]Realtor #RealtorLife
4
Attract · Seasonal · Post by Sept 3
4 Ways to Spend Labor Day in [City]
Carousel: Four local spots, crowd-free
Customize first[City], [State], [Local Spot 1–4], [what to do at each], [Your Name]
Save this and send it to whoever you're spending the long weekend with — before they suggest the place with the two-hour wait.
Four ways to spend Labor Day weekend in [City], [State] without fighting the crowds.
[Local Spot 1] — [why it's worth going and what to do there]. Go early and you'll basically have it to yourself.
[Local Spot 2] — [what makes it good]. This is the one everybody forgets exists.
[Local Spot 3] — [what to do there]. Worth the drive, and the parking is not a nightmare.
[Local Spot 4] — [why people should visit]. If you only do one thing this weekend, make it this.
I'm [Your Name] — your local real estate expert and, more importantly, your neighbor who has already made all the mistakes about where to go on a holiday weekend in this town.
#[StateNoSpaces]Life #ThingsToDoIn[CityNoSpaces]
Timing: Labor Day is Monday, September 7. Post this Wednesday or Thursday, September 2–3, so it's useful while people are still making plans.
5
Attract · Seasonal · Post Sept 22
How I'm Romanticizing Fall This Year
Carousel: fall décor, the cold brew recipe, nail colors, paint
Customize first[City], [State], [local shops or squares], [Your Name]
Save this for the first morning under 75°. We don't know when that's happening either. 🤎
How I'm romanticizing fall this year in [City].
Go fall décor hunting. It's officially acceptable to bring out the pumpkins. [Local shop or square] has the candles, the cozy throws, and the kind of fall decor you don't need but are absolutely buying.
Make a brown sugar cinnamon cold brew. Because it's fall in [City] but it is still very much hot.
Cold brew · oat milk · 1 tbsp brown sugar · ¼ tsp cinnamon · splash of vanilla.
Shake the milk, sugar, cinnamon and vanilla with ice, pour over the cold brew, dust with cinnamon.
Switch to a fall nail color. Cappuccino brown. Olive green. Apple red. Warm creamy white. Beige shimmer.
Bring fall colors home. Not ready to redecorate? Paint changes a room's whole mood for under a hundred dollars — muted sage, moody blue, warm putty, butter yellow, rich charcoal.
I'm [Your Name], your [City] Realtor®, currently pretending it's 62 degrees outside.
#[CityNoSpaces]Fall #[CityNoSpaces]Local
6
Convert · Seller authority
Your Buyer Doesn't Care
Carousel: What sellers think matters vs. what does
Customize first[City], [State], [Neighborhood], [local example of an upgrade that doesn't return]
DM me "WALKTHROUGH" and I'll come tell you the honest version of what your home needs before it goes live. Thirty minutes, no obligation.
Sellers: your buyer doesn't care.
They don't care that you paid more than the comps say it's worth. The market wasn't there when you bought, and it isn't there now.
They don't care about the [local example — the pergola, the pool, the custom built-ins]. You loved it. It's beautiful. It's not coming back to you at resale.
They don't care that you "need" a certain number to make your next move work. That's your math, and buyers are doing their own.
They don't care that it's only been on the market three weeks. They can see the days-on-market count, and so can their agent.
Here's what they do care about in [City] right now: whether the price makes sense next to the house down the street, whether it looks move-in ready, what the monthly payment is, and how much work they'd be signing up for.
None of that is personal. It's just the market, and I'd rather tell you before we list than after we've sat for sixty days.
#[CityNoSpaces]HomeSeller #[CityNoSpaces]RealEstate
Publishing note: Keep every example generic or drawn from your own listings. Do not describe a specific home currently on the market in your area.
7
Attract · Built for the send
Send This to Someone Who Needs…
Carousel: Four scenarios, four tags
Customize first[City], [State], [Neighborhood]
Tap send. You already know which one of your friends this is about.
Send this to someone who needs a kitchen bigger than their current relationship with takeout.
Send this to someone who needs a backyard before they adopt "just one more" dog.
Send this to someone who needs a home office that isn't also their dining table.
Send this to someone who needs one more bathroom for the sake of household peace.
Every one of those is a real reason people move, and not one of them shows up on a pre-approval letter.
Nobody outgrows a house because of square footage. They outgrow it because of a Tuesday that keeps happening.
If any of these are hitting a little close, I'd love to show you what's out there in [City] and [Neighborhood]. No pressure — just options.
#[CityNoSpaces]RealEstate #[CityNoSpaces]HomesForSale
8
Convert · Grid post · High save
The Rules You Made Up
3×3 grid post — one image split across nine tiles
Customize first[City], [State], [$X] price points, [Neighborhood]
DM me the rule you've been following and I'll tell you honestly whether it's real. No pitch, no obligation.
Most people aren't blocked from their dream home by the market. They're blocked by a rule they made up somewhere along the way and never questioned.
"We have to put 20% down." You don't. Plenty of loans start at 3–5%, and I've watched people wait four years to save a number nobody was requiring.
"We should wait for rates to drop." Maybe. But rates fall and prices and competition rise — and you can refinance a rate. You cannot go back and rebuy the house at last year's price.
"We can't move until [the kids finish school / the renovation is done / work settles down]." Sometimes true. Usually it's just the most convenient reason not to start a conversation.
"The market is bad right now." Bad for who? A market that's hard on sellers is often generous to buyers, and the reverse. There is no such thing as a market that's bad for everyone at once.
"We'd never afford [Neighborhood]." Maybe not the street you're picturing. But there's almost always a version of what you want at [$X] that nobody showed you, because nobody asked.
I'm not saying every rule is wrong. Some of them are protecting you. But you should know which ones are real and which ones you invented — and most people have never had anyone check.
#[CityNoSpaces]RealEstate #[CityNoSpaces]HomeBuyer
Posting a grid post: the nine tiles upload as nine separate square posts, newest first — so post tile 9 first and tile 1 last for the image to assemble correctly on your profile. Put this caption on the last tile you upload. It's worth doing on a month where your profile is getting new visitors.
9
Convert · Local authority
Neighborhood Group Chat
Carousel: What's selling, what's sitting, what you're noticing locally
Customize first[City], [State], [Neighborhood 1], [Neighborhood 2], [Street], [Your Name]
Send me the question you've been wondering about. "Why hasn't that house sold?" "What are homes around here actually going for?" I probably have thoughts.
Consider this the [Neighborhood 1] group chat — but for real estate.
Here's what's actually moving in [City], [State] right now. The homes getting attention have a few things in common: priced well from the start, they show well online and in person, they feel move-in ready, and they make sense next to the competition down the street.
Buyers here are still buying. They're just being pickier about what gets their money.
Now, about the house that's been sitting. You know the one. There's usually a reason, and most of the time it comes down to a gap between price, condition, and what buyers think it's worth. A house can be beautiful and still be positioned wrong for this market.
I'm not watching national headlines. I'm watching [Neighborhood 1] and [Neighborhood 2] — which homes get multiple showings, which ones reduce, which go pending in a weekend, and which quietly sit.
Those small shifts tell you more about our market than any headline will.
And yes, I notice the same things you do. The new sign down the street. The one that disappeared in three days. The moving truck on the corner. I live here too.
#[CityNoSpaces]RealEstate #[Neighborhood1NoSpaces]Homes
Publishing note: Never name the address, owners, or listing agent of a home you describe as sitting. Keep it to pricing and positioning in general terms.
10
Attract · Humor · Highest share
Realtor-to-English Dictionary
Carousel: Translating listing language
Customize first[City], [State] — and swap in any listing phrase you actually see in your market
Send me a listing description and I'll translate it honestly. Free service, slightly unhinged, DMs open.
The Realtor-to-English dictionary. I'm going to get in trouble for this one.
"Cozy" → You will meet your partner in the hallway and one of you has to back up.
"Charming" → Old. Lovably, expensively old.
"Motivated seller" → They have already bought the other house. Make the offer.
"Bring your vision" → Bring a contractor. And a checkbook.
"Convenient to everything" → You will hear everything.
"Priced to sell" → It is not. It has been on the market 61 days.
"Won't last long!" → It has lasted long.
"Original hardwoods throughout" → This one's actually a flex. Keep it.
None of this is a scandal. It's marketing, and every agent in [City] does some version of it. But knowing what the words mean is the difference between wasting a Saturday and touring three homes genuinely worth your time.
#[CityNoSpaces]Realtor #[CityNoSpaces]HomesForSale
Publishing note: Keep the joke on the language, never on a specific listing, agent, or seller in your market.
11
Nurture · Personality
POV: My Job Description
Carousel: Humor that lands somewhere sincere
Customize first[City], [State], [X] years
Comment "MOVE" and tell me what you're thinking about. I'll tell you what it would actually involve.
POV: my job description would be absolutely unhinged in any other industry.
"Must be available to answer the phone at 9:47pm about a light fixture."
"Will be asked to estimate the cost of a roof they have not seen, over text, in four minutes."
"Will work for free for months in the hope of a paycheck."
"Doubles as emotional support animal, financial advisor, marriage counselor, and contractor referral service. Same salary. Sometimes for free."
"Compensation: nothing for six months, then possibly a lot. We'll see."
"Required: an unreasonable amount of hope."
And I would not trade it.
I get to be in the room for the biggest day of someone's life. Every single time. [X] years in [City] and that part has never once gotten old.
#[CityNoSpaces]Realtor #RealtorLife
12
Nurture · Personality · Comment driver
Who Was My Best Friend In 3rd Grade?
Carousel: the interview question nobody can answer
Customize first[City], [State], [X] years, [your actual 3rd grade best friend]
Comment a real estate question you've been too embarrassed to ask. I'll answer every single one, no judgment.
Before you hire a Realtor, make sure they can answer this question:
Who was my best friend in 3rd grade?
…They had no idea, did they.
Don't worry. I don't know that one either. But here's what I do know after [X] years in [City]: which streets flood, which builder cut corners in 2019, what your neighbor's house actually closed for, and why the listing down the road has been sitting since June.
The point of the joke is that you're allowed to interview us. Ask what we know about your specific neighborhood. Ask how many homes we've sold in your price range. Ask what we'd do differently if it were our house.
A good agent will have answers. A great one will tell you when they don't.
Message me when you're ready for real answers about your [City] move — or just to tell me who your 3rd grade best friend was. I'll go first: mine was [name].
#[CityNoSpaces]Realtor #[CityNoSpaces]RealEstate
13
Attract · Relatable · Built for the send
Never Hearing The Word HOA Again
Carousel or single: the dream, minus the rules
Customize first[City], [State], [Neighborhood or area with acreage], [$X]
Send this to whoever you'd actually buy the land with.
This — and never having to hear the word HOA again.
No letter about your grass. No approval process for a fence. No forty-page document explaining which shade of beige your front door is allowed to be.
I get why HOAs exist. Sometimes they genuinely protect your value, and plenty of my clients want one. But I have also watched a grown adult get fined over a basketball hoop, so I understand the fantasy.
If the thing you actually want is a little more room and a lot fewer rules, [area or direction] around [City] is where that still exists — usually at [$X] and usually twenty extra minutes of driving. That's the whole trade, and for some people it's the easiest yes of their life.
Want to know what no-HOA looks like in your range? I'll send you what's out there.
#[CityNoSpaces]RealEstate #MovingTo[CityNoSpaces]
Fair housing note: Talk about HOA rules, lot size, and commute as amenities and tradeoffs. Don't describe who an area is right for.
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