Your monthly note to your sphere โ written like a neighbor who happens to sell houses. The summer edition covers the local lineup, what's coming to town, your "lately" update, a 60-second market check, and an invite to your summer get-together. Every [bracket] is a fill-in slot. Two ways to use it below.
Option One ยท Flodesk Users
Import the designed template
Here's a peek at the designed version. One click adds the full email to your Flodesk account โ then swap the photos, fill in your [brackets], link your COUNT ME IN! button to your RSVP, and send.
Get the Flodesk Template
Option Two ยท Any Email Tool
Copy & paste version
Not on Flodesk? Copy the skeleton below into Gmail, Mailchimp, or your CRM and fill in every [bracket]. Read it out loud once before sending โ if it doesn't sound like you, soften it until it does.
Subject: Your [City] summer cheat sheet ๐ฆ
Hi [First Name],
[2โ3 sentences about summer at your house โ pool bags by the door, popsicle dinners, weekends filling themselves.]
Lately at our house โ
โ๏ธ [A summer thing you actually did]
๐ [A local food or drink find]
๐ก [A recent work moment โ a closing, a key handoff, a family you helped]
[2โ3 real phone photos from your summer]
โ THE SUMMER LINEUP โ
Free(ish) fun happening around town โ save this part.
๐ถ [Concert series] โ [when, where, bring chairs and a cooler]
๐งบ [Farmers market / food truck night] โ [when + where + one vendor not to miss]
๐ [The big one โ fireworks, festival, rodeo] โ [date + best spot to watch or park]
๐ [Movie night / pool night] โ [when + where + insider tip]
โ COMING TO TOWN โ
Opening soon (or just opened) near you.
๐ [New business] โ [what, where, why locals are excited]
๐ [New business] โ [what + where + the interesting detail]
๐ [New development] โ [splash pad, trail, grocery store โ anything neighbors talk about]
โ THE 60-SECOND MARKET CHECK โ
What's actually happening on our streets.
๐ Homes are taking about [X] days to sell โ [faster/slower] than this spring
๐ฐ Typical sale price is around $[X] โ [up/down/holding steady] vs. last summer
๐ [X] homes for sale in our area right now โ which means [what it means]
Translation: [one honest sentence about what this means for real people].
Wondering what summer buyers would pay for YOUR place? Hit reply โ I'll run the numbers this week. Takes me ten minutes, costs you nothing, and there's no follow-up pitch.
โ SAVE THE DATE โ YOU'RE INVITED โ
[Popsicles in the Park / Snow Cone Social / Patio Happy Hour / Client BBQ]
[Day, Date] ยท [Time] ยท [Location]
[One warm line โ no agenda, kids and dogs welcome.]
[COUNT ME IN โ RSVP link or "just reply"]
Stay cool out there,
[Your Name]
REALTORยฎ | [phone] | [website]
P.S. Know someone new to [City]? Forward this โ I keep a running list of the best of town for newcomers.
Before you send: search your draft for "[" to catch unfilled brackets, then send yourself a test and open it on your phone.
