How to Customize Email Templates
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Monthly Email Newsletter Templates
How to customize your monthly newsletters to stay top of mind โ without starting from scratch.
Step-by-Step Guide
Choose Your Template
Pick the format that fits your current email setup and workflow. For best deliverability, we recommend Option 1 or 2.
Customize Your Newsletter
Lead with your own personal touch first โ your voice is what keeps people opening. Use the AI prompts below to supplement. We suggest ChatGPT or Google Gemini for best results.
Introduction
This section is all about connection. Swap out the placeholder photos with real images from your camera roll โ anything from the past month works. Replace the example text with your own life, wins, or what's been keeping you busy.
People follow you, not just the market.
Latest Around Town
Highlight what's happening locally โ a new restaurant opening, a retail spot moving in, or exciting real estate news like a new development or major retailer coming to your area.
Stay plugged in by following local news outlets, real estate publications, neighborhood Facebook groups, and local food or lifestyle influencers.
Research 5 new businesses, restaurants, retailers, or real estate developments in my area. Please provide sources. Write your response in the following format in 70 characters or less:
The Gaspar โ 23-story mixed-use tower planned in Downtown.
How's the Market?
Pull your stats directly from your MLS โ reach out to your broker if you need a hand. Then add a sentence or two sharing your professional take on what those numbers actually mean for buyers and sellers in your market right now.
This is where you establish your authority.
Events This Month
Feature the best local happenings your audience will actually care about โ farmers markets, art walks, festivals, and more.
Research 8โ10 events happening in [City Name] during [Month]. Give me the most popular events I can share with locals. Write your response in the following format:
St. Petersburg Sailboat Show | Jan 15โ18 | Location.
Then provide a list of recurring events that happen weekly or monthly โ like a Saturday farmers market or monthly art walk.
Listing Spotlight
Feature 3 local listings with a standout selling point โ an exceptional value, a rarely-available neighborhood, a lifestyle perk, or proximity to something people actually want to live near.
If you're featuring another agent's listing, always get permission first.
Wondering if promoting listings in email will get you flagged as spam? You're in the clear as long as you follow these conditions:
- You have permission to use the listing photos and property information
- You're complying with anti-spam laws (including an unsubscribe option in your email)
- Your content doesn't violate Fair Housing laws or include misleading claims
If you're linking to an MLS listing or using IDX content, make sure to follow any required attribution rules specific to your MLS.
Add a Subject Line & Send!
Subject Line Tip
Tease something juicy inside the email to boost your open rate. Make them curious enough to click.
"๐ A new Italian spot just landed in [Your City]โฆ"