The Realtor Hive
Week 3 of 7 ยท Expand
The Performer ยท Expand
Last week you got 25 names talking.
This week each warm name opens a door.
"Performers don't grow networks by finding new strangers โ they grow by asking the people who already like them, 'who else in your world should I know?' Expand is the week your conversation count compounds. Same energy, new doors."
Carried in from Engage
15 active conversations ยท 5 in-person re-meets ยท Top 10 warmest identified
This Week
Expand โ turn each warm name into 1 introduction. Volume of doors, not volume of asks.
What You Leave With
10 introductions secured ยท 25 net-new names added through referrals
Weekly Flow
Six things to wrap by Friday. Tap each one when it's done. Built to fit inside an hour of focused work plus your normal client conversations.
Daily habits
โ
Respond
Clear your inbox, messages, and missed calls before any new outreach.
โก
Connect
One person you already know. Reach out โ one a day.
This week โ Expand (Performer)
โข
Ask 2 specific intros a day
From your top 10 warmest. Use: "Who's one person you know thinking about a move in the next year?" 10 asks by Friday.
โฃ
Reply same-day to every referral
When someone hands you a name, message that person within 24 hours.
โค
Give 1 referral before any ask
Once this week, send a name to someone in your sphere before you ask them for an intro.
โฅ
Post 1 Reel, 1 post, 1 story this week
Just confirming you got each one out. What to make and when to post is covered in class.
The Performer ยท Expand
In Person
Expand is door-opening speed. The places below are where Performers naturally end up this week โ pair them with the asks below to turn warm in-person conversations into named introductions.
Where to make the ask
At your own open house
Performers host volume โ open houses put 30+ humans in front of you every weekend. Every group that walks through is a warm conversation waiting to become an intro.
"Beautiful neighborhood, right? Who else do you know who's been thinking about a move in this area?"
Coffee with a top-10 warmest
Schedule one deliberate meeting this week. The whole agenda is asking for help thinking about who else should be in your pipeline.
"I'd love your help โ who's one person you know who's been thinking about a move in the next year?"
A vendor coffee or lunch
Lender, title rep, contractor, stylist. Reciprocity wins faster than asking cold โ bring two of their kind of clients first.
"I've got two folks I want to send your way. Then I want to talk through who you'd send mine."
A sphere event you'd be at anyway
School pickup, kid's game, gym, church, the neighborhood pool. Performers thrive on serendipity โ make one specific named ask before you leave.
"Hey, while we're here โ who's one person in our group you'd be in real estate with if you were me?"
How to make the ask land
Lead with the specific question
"Let me know if you think of anyone" is a dead line. People can't think in generalities. Asking for one named person triggers a real memory.
"Who's one person you know who's been thinking about a move in the next year? I'd love to be a resource for them."
Give before you ask
Reciprocity is your shortcut. Reference something you've already done for them, or offer something now, before you ask for an intro.
"By the way โ that off-market lead I mentioned, I'll send it tomorrow. Also wanted to ask you..."
Confirm the handoff out loud
"Sure, I'll think about it" gets you nothing. Naming the handoff while you're still face-to-face is what gets the intro made.
"Want me to reach out, or do you want to make the intro? Either way works for me."
The Performer ยท Expand
Online
Online is where Performers scale the same ask. The DM is the new door. Show up where your warmest names already engage, then ask them by name.
Where to make the ask
In a DM thread with a top-10 contact
The DM thread is the new coffee. Use a voice memo if you can โ a 30-second voice memo from a Performer feels personal at scale.
"Hey [name] โ quick favor. Who's one person you know who's thinking about a move in the next year? Trying to be a resource for the right people this season."
Story reply pivot
When someone replies to your story, don't let it die at "haha thanks." That reply is a door โ pivot to the ask while you still have their attention.
"Right? Hey, while I have you โ who's one person you know who's been thinking about moving this year?"
In the comments of their content
Engaging on someone's post puts you in their feed and in their head. Substantive comment today, DM ask 24 hours later.
"Loved your post yesterday on [topic]. Quick question for you โ who's one person you know who's been thinking about a move?"
Inside a group chat you're already in
Alumni, neighborhood, mom group, sports parents. One named ask in chat per week, not a broadcast โ broadcasts get ignored.
"Anyone here know someone in [neighborhood] thinking about a move? Trying to be helpful to the right folks this season."
How to make the ask land
The "send this to" Reel
Every Reel this week ends with a "send this to" CTA. DM shares are the #1 ranking signal โ "tag a friend" is suppressed.
"Send this to your spouse / friend / parent who's been thinking about a move this year."
The same-day referral reply
A referred name cooled for 48 hours converts at half the rate. When someone hands you a name, that name hears from you today.
"Hey [name] โ [referrer] said you two had a great chat. Wanted to introduce myself before too much time passed."
Lead with a voice memo
For your top 5 asks this week, send a 30-second voice memo instead of a text. It cuts through the noise and feels Performer-natural.
"Hey [name] โ voice memo because I'm running between showings. Quick question for you..."
The Relationship Builder ยท Expand
Last week you got back in front of your sphere.
This week your sphere becomes your scouts.
"Relationship Builders don't expand by adding strangers โ they expand by trusting their inner circle to think out loud about who else needs them. Expand is the week one good conversation produces three named introductions."
Carried in from Engage
10 sphere members re-engaged ยท 4 deeper conversations restarted ยท Warmest re-identified
This Week
Expand โ turn each re-engaged conversation into 1โ2 named introductions. Depth produces reach.
What You Leave With
5 thoughtful introductions earned ยท 15 new names added through your sphere ยท A refreshed shortlist of warm follow-ups
Weekly Flow
Six things to wrap by Friday. Tap each one when it's done. Built to fit inside an hour of focused work plus your normal client conversations.
Daily habits
โ
Respond
Clear your inbox, messages, and missed calls before any new outreach.
โก
Connect
One person you already know. Reach out โ one a day.
This week โ Expand (Relationship Builder)
โข
Ask 1 thoughtful intro a day
From the sphere members you re-engaged last week. Use: "I want to be more intentional this year about who I work with. Who's one person in your world I should know?" 5 asks by Friday.
โฃ
Reply same-day to every referral
When someone hands you a name, message that person within 24 hours โ warmly, with the referrer's name front and center.
โค
Give 1 thoughtful gesture before any ask
Send a handwritten note, a small drop-by, or a thoughtful share to a sphere member before you ask them for an intro this week.
โฅ
Post 1 Reel, 1 post, 1 story this week
Just confirming you got each one out. What to make and when to post is covered in class.
The Relationship Builder ยท Expand
In Person
Expand is depth working at scale. The places below are where Relationship Builders already spend time โ turn each warm seat into a conversation that names somebody new.
Where to make the ask
A long coffee with a re-engaged sphere member
One unhurried, deliberate conversation a week. No agenda except getting reacquainted and thinking out loud about who else they should connect you with.
"I want to be intentional about who I work with this year. Who's one person in your world I should know?"
A sphere event you'd already attend
Book club, church, kids' games, neighborhood gatherings. You're not networking โ you're showing up. One named ask per event is enough.
"Hey, while we're here โ who's one person in our group thinking about a move? I'd love to be a resource for them."
A drop-by visit with a past client
A small gift, a card, a treat. The visit isn't transactional โ it's relational. The ask lands naturally when warmth is in the room first.
"I was thinking of you. Quick question โ who's one person in your life I should be talking to about real estate this year?"
A vendor lunch (lender, title, contractor)
Vendors who already serve your clients are natural sources of warm names. Bring them clients before asking them for clients.
"I've got two folks I want to send your way. I'd also love to hear who in your client base I should be helping."
How to make the ask land
Lead with curiosity, not the ask
Relationship Builders land asks when they feel like a real question, not a pitch. The frame is "I'm thinking out loud" โ invite them to think with you.
"I've been thinking about being more intentional this year. Who in your world keeps coming up when you think about real estate?"
Frame it as values, not hustle
Your asks land because of how you show up โ relational, unhurried, warm. Keep the ask aligned with that energy.
"I'd rather work with five people I genuinely love serving than chase a hundred strangers. Who in your circle fits that?"
Offer to do the reaching out
Sphere members say yes more often when you take the work off their plate. Offer the warm hand-off in their format.
"Want to make the intro, or want me to reach out and mention your name? Either works."
The Relationship Builder ยท Expand
Online
Online is where Relationship Builders extend the warmth. Voice over text. Length over likes. Depth over reach.
Where to make the ask
A voice memo to a sphere member
Relationship Builders win on voice. A 2โ3 minute voice memo cuts through every inbox โ and lands the ask with warmth that text can't carry.
"Hey [name] โ wanted to send this as a voice memo because it felt more like me. Quick question for you..."
A personal email to a re-engaged contact
Long-form is on-brand for you. An email that reads like a letter โ three or four real paragraphs โ lands harder than ten DMs.
"I've been thinking lately about being more intentional this year. Wanted to ask: who's one person in your world I should be a resource for?"
A DM to a contact you restarted last week
You already opened the thread in Engage. This week, deepen it. The ask comes after the conversation, not first.
"Loved catching up. While I'm here โ who's one person in your world thinking about a move? I'd love to know about them before they need someone."
A thoughtful reply to their story or post
Reply with substance โ not a heart, not an emoji. Show you saw it. Then take the conversation to DM and ask.
"This is such a good point โ especially the part about [detail]. Hey, while we're chatting, who's one person in your circle thinking about a move?"
How to make the ask land
The thoughtful voice memo
2โ3 minutes, real reflection, no script. Lead with how you've been thinking about the year. The ask lands near the end, almost as an afterthought.
"...so I've been trying to be more intentional this year about who I work with. Anyone come to mind for you?"
The personal mention
Reference something specific from your relationship โ a memory, a moment, something they shared. Trust deepens, the ask lands warmer.
"I was thinking about that time you mentioned [detail] โ reminded me to reach out. Hey, who's one person in your world I should know right now?"
The slow handoff
No rush. Relationship Builders never push the close โ you trust the relationship to deliver. Offer the handoff without urgency.
"No rush at all. If a name comes to mind this week, send it my way. Otherwise, just wanted to plant the seed."
The Trusted Advisor ยท Expand
Last week you re-engaged the people who matter most.
This week they hand you the next 10.
"Trusted Advisors don't chase volume โ they run through their top 10 (the 10 relationships most likely to refer business in the next 12 months) and ask strategic, named intros. If you haven't built that list yet, this week starts there."
Carried in from Engage
Highest-trust contacts re-engaged ยท Strategic relationships warmed ยท A clearer sense of who your highest-value referral sources are
This Week
Expand โ turn your top relationships into named introductions. Curation over volume.
What You Leave With
5 strategic introductions earned ยท A named top-10 list (built or refreshed) ยท 3 vendor relationships strengthened
Weekly Flow
Six things to wrap by Friday. Tap each one when it's done. Built to fit inside an hour of focused work plus your normal client conversations.
Daily habits
โ
Respond
Clear your inbox, messages, and missed calls before any new outreach.
โก
Connect
One person you already know. Reach out โ one a day.
This week โ Expand (Trusted Advisor)
โข
Name (or confirm) your top 10
Your top 10 are the 10 relationships most likely to refer business to you in the next 12 months โ past clients, vendors who serve your clients, sphere members who already trust you. If you've never made the list, write it down before anything else this week.
โฃ
Ask 1 named intro from your top 10 a day
Use: "If you had to name one person who's been thinking about a move in the next year, who'd come to mind first?" 5 asks across your top 10 by Friday.
โค
Give value before you ask
Send something useful (a market update, a referral, a thoughtful share) to a top-10 person before asking them for an intro this week.
โฅ
Post 1 Reel, 1 post, 1 story this week
Just confirming you got each one out. What to make and when to post is covered in class.
The Trusted Advisor ยท Expand
In Person
Expand is strategic reach. The places below are where Trusted Advisors put their best relationships in the same room โ pair them with the asks below to turn curated trust into named introductions. If you haven't built your top 10 yet, use these spots to start naming them.
Where to make the ask
A 1-on-1 lunch or coffee with a top-10 person
One scheduled, deliberate meeting a week. The whole agenda is reconnecting and asking who else they think you should know. (If your top 10 isn't named yet, use this meeting to think out loud about who belongs on it.)
"I'm being intentional about who I'm helping this year. If you had to name one person who's been thinking about a move, who'd come to mind?"
A quarterly check-in with a past client
Past clients are usually the foundation of a top 10. The check-in is the moment to give value (a market update, a home valuation) and ask for a named intro.
"Wanted to share where the market is right now โ and to ask: who's one person in your life who'd want this same conversation?"
A strategic vendor meeting
Lender, title rep, attorney, contractor, financial planner. Vendors who serve your clients are natural members of your top 10. Bring them a client before you ask.
"I've got two folks I want to send your way. I'd also love to talk through who in your client base I should be helping."
An industry or local business event
One high-value event a week. Trusted Advisors don't work the room โ they have two or three deliberate conversations and leave with a named follow-up.
"Mind if I ask โ who's one person you'd point me toward if you were me right now?"
How to make the ask land
Lead with what they care about
Trusted Advisors earn intros by going deep on the other person first. Their kids, their business, their plans โ show you're paying attention before you ask.
"Before I forget โ how did [their thing] go? ... While I have you, can I ask you something?"
Bring a name to the table
Show them you're already thinking about who you can connect them with. Reciprocity makes the ask feel mutual, not extractive.
"By the way โ I wanted to mention [name]. I think there might be a fit between you two. Anyone come to mind on your end?"
Confirm the handoff with a timeline
"I'll think about it" doesn't become an intro. Name the next step out loud while you're still face-to-face.
"Perfect. I'll reach out to [name] by Wednesday and mention you. Sound good?"
The Trusted Advisor ยท Expand
Online
Online is where Trusted Advisors keep the curated few warm between in-person meetings. Quality over volume. Substance over speed.
Where to make the ask
A personal email to a top-10 person
Email is on-brand โ substantive, considered, professional. One email a week to a top-10 person with a real ask is more powerful than 20 DMs.
"Wanted to drop you a note โ I'm being intentional about who I work with this year. If one person comes to mind who's been thinking about a move, I'd love to know about them."
A targeted DM to a top-10 person
When the relationship is warm enough for DMs, use them โ but keep it considered. No "hey just checking in" โ make it count.
"Hey [name] โ quick question with intention behind it. Who's one person in your world thinking about a move in the next 12 months?"
A LinkedIn message to a vendor or business contact
For business-context relationships (especially vendors), LinkedIn lands harder than Instagram. Frame the ask as professional collaboration.
"Wanted to circle back on what we discussed. Who in your client base is thinking about a move this year? I'd love to be a resource."
A voice memo to a high-trust contact
For your warmest top-10 relationships, a voice memo cuts through and lands the ask with personality the email loses.
"Hey [name] โ voice memo so this feels less like an email. Quick favor to ask..."
How to make the ask land
The strategic ask
Specific name, specific reason, specific timing. Trusted Advisors don't ask broadly โ they ask precisely. The right question pulls a real answer.
"If you had to name one person who's been thinking about a move in the next 12 months, who'd come to mind first?"
The value-first opener
Lead with what you're giving before what you need. A market update, a referral, an introduction in their direction โ earn the ask before you make it.
"Wanted to send you the latest data on your neighborhood โ saw a few things you'd want to know about. While I have you..."
The named next step
Don't leave the intro to fate. Name the person they mention back to them with a specific timeline, so the handoff actually happens.
"Got it โ I'll reach out to [name] by Wednesday and mention you sent me. Any context I should know going in?"
The Market Authority ยท Expand
Last week your content reached them.
This week your content brings them to you.
"Market Authorities don't ask for introductions โ they create the gravity that produces them. Expand is the week your hyper-local authority does the asking for you. Show the data, name the neighborhood, ask for the doorway."
Carried in from Engage
Hyper-local content reactivated ยท Past clients re-engaged ยท Sphere refreshed on the latest market data
This Week
Expand โ turn each engaged contact into 1 named introduction in your target geography. Authority pulls in connections.
What You Leave With
5 named introductions earned ยท 15 new neighborhood-targeted names added ยท 5 hyper-local data drops published
Weekly Flow
Six things to wrap by Friday. Tap each one when it's done. Built to fit inside an hour of focused work plus your normal client conversations.
Daily habits
โ
Respond
Clear your inbox, messages, and missed calls before any new outreach.
โก
Connect
One person you already know. Reach out โ one a day.
This week โ Expand (Market Authority)
โข
Ask past clients/sphere for 1 strategic intro a day
Use: "I'm focused on [neighborhood] this season โ who's one person in your world I should be talking to about this market?" 5 asks by Friday.
โฃ
Drop 1 hyper-local update a day
A new listing, a price shift, a market stat. Share it where your sphere already sees you. End with: "Know someone watching this market? Send them this." 5 drops by Friday.
โค
Reply same-day to every referral
When someone hands you a name, message that person within 24 hours โ lead with the local data point that pulled them in.
โฅ
Post 1 Reel, 1 post, 1 story this week
Just confirming you got each one out. What to make and when to post is covered in class.
The Market Authority ยท Expand
In Person
Expand is authority on the ground. The places below are where Market Authorities turn their hyper-local credibility into named conversations. Show up where the people you write about already gather.
Where to make the ask
A hyper-local event you'd already attend
Neighborhood association meeting, school board, local nonprofit, town hall. You're not networking โ you're showing up as someone who already knows the neighborhood.
"I've been tracking [neighborhood] pretty closely this year โ who's one person here you think I should be talking to?"
Walking a new listing in your target neighborhood
Knock on the neighbors' doors. Drop a note. Talk to the homeowners watching the sale price. Authority earns trust at the front door.
"Hi โ I'm listing [address] down the street. Wanted to introduce myself. Anyone in your circle thinking about a move in [neighborhood] this year?"
A local business partner's space
Coffee shop, gym, salon, restaurant. Local business owners are connectors โ they hear who's moving before anyone else.
"Heads up โ anyone come in here lately talking about a move? I'm building my [neighborhood] expertise this season and want to be helpful."
A vendor or industry event in your target area
Local lenders, inspectors, contractors, photographers. Build the partner network where you want to be the authority.
"I'm doubling down on [neighborhood] this year. Who in your client base is thinking about a move in the area? I'd love to be a resource."
How to make the ask land
Lead with the data you've published
Market Authorities earn trust through data. Reference something specific you've shared โ that opens the door for the ask.
"I just put out a piece on [neighborhood's] median price shift โ got me thinking. Who's one person you know watching this market?"
Make the ask hyper-specific to a geography
Broad asks get broad answers (which is to say, no answers). Specific asks get specific names. Anchor the ask in a place, not a market.
"Anyone in your circle thinking about a move within [specific neighborhood or 5-min radius]? That's where my expertise is sharpest right now."
Offer your market report as the give-first
Lead with a tangible value-add โ a local market report, a neighborhood deep-dive, a recent comp set โ before you ask for the intro.
"I'll send you my latest [neighborhood] report this week. While I'm at it โ who in your world should also get it?"
The Market Authority ยท Expand
Online
Online is where Market Authorities scale the data. The hyper-local content does the asking โ your job is to make sure every piece names the neighborhood and ends with a doorway.
Where to make the ask
A hyper-local data post or story
When you publish a stat, you give people a reason to engage. Each piece is an invitation โ end every one with a "send this to" CTA tied to the geography.
"Send this to anyone in [neighborhood] who's been waiting for the market to shift."
A DM to someone who engaged with your last data post
When someone likes, saves, or comments on a market post, that's a signal. Follow up in DM within 24 hours with the ask.
"Saw you saved my [neighborhood] post โ appreciate you. Quick question: anyone in your world watching this market right now?"
A substantive comment in a neighborhood group
Facebook or Nextdoor groups are full of people researching a move. Don't promote โ add real value to a question, then let the credibility produce the DMs.
"Happy to share what I'm seeing โ DM me, and I'll send you the latest data on [neighborhood]."
An email newsletter to your hyper-local list
One email a week with your latest neighborhood data plus a clear "forward this to a friend" line. The newsletter is your authority engine.
"Forward this to anyone you know in [neighborhood] who's thinking about a move โ I'd love to be a resource for them."
How to make the ask land
The data-driven DM
When you reach out to someone who engaged with your content, lead with the data point that pulled them in. Then make the ask.
"Hey โ noticed you saved my post on [topic]. Anyone in your circle watching this market or thinking about a move?"
The "send this to" CTA on every piece
Don't ask for "shares" or "tags." Ask for a specific DM share โ that's the algorithm signal and the referral signal in one move.
"Send this to anyone in [neighborhood] who's been on the fence."
The local-expert opener
Lead with who you are and what you track. Authority compresses the trust window โ your credibility does the warming for you.
"I track [neighborhood] daily. Anyone in your world thinking about a move in this area? I'd love to be a resource."
