Last week you got 25 names talking.
This week each warm name opens a door.
"Performers don't grow networks by finding new strangers โ they grow by asking the people who already like them, 'who else in your world should I know?' Expand is the week your conversation count compounds. Same energy, new doors."
Ask each of your top 10 warmest from last week for one specific introduction. Not "let me know if you think of anyone" โ that's a dead ask. Use the exact line: "Who's one person you know who's thinking about a move in the next year?" Then ask for the warm forward. 10 asks, 5โ7 yeses, 5+ new conversations by Friday. That's the Performer's Expand.
Engage was you turning names into replies. Expand is you turning replies into referrals. Same speed, same energy โ but the volume target shifts from outreach to doors opened. Performers who skip this week stay in a 25-person bubble forever. Performers who run it right walk into Listen week with 50+ humans actively in conversation.
The Mother's Day messages you sent last week did the warming. This week is the door-opener โ "loved hearing about your mom โ quick thought, who's one person in your circle thinking about a move this year?" That's the second touch that converts. Don't send another Mother's Day pivot โ let last week's gesture do its work.
The market is loud right now โ Tim Harris is selling AI panic, every agent is talking about survival mode. The Hive's word this week is compounding. Drop it into your asks: "I'm running a 7-week relationship system โ week 3. Things compound." It positions you as the calm, systematic agent. Use it daily.
Double your active conversation count by end of May. Walk into June with 50+ humans you've spoken with this cycle โ and a documented short-list of who's signaling buyer/seller intent.
Daily Flow
Expand is door-opening speed. The funnel is full of warm names โ your job is to walk each one into a referral conversation. Daily flow stays brisk, but the move shifts from "follow up" to "ask for the intro."
Fixed โ every day, every weekยท How many of the 10 specific intro asks landed a warm forward?
ยท Are the new names from referrals tagged in your CRM with the referrer's name?
ยท Which 3 referrals replied fastest? Those are your Listen-week priorities.
ยท Of the 5 Reels you shipped, which one got the most DM shares? That's your format going forward.
In Person
Expand in person means asking the warm humans you're already with to bring someone next time โ or to make an introduction in the room they already trust you in. Same rooms, second-tier humans.
Online
Expand online means rebuilding your content for the DM share. Wren and Iris both flag it: shares are the #1 ranking signal right now. Engineer everything this week so a follower forwards it to someone specific โ that's how your name reaches the new humans the algorithm won't deliver organically.
Marketing
Expand week is when your content's job shifts from "be seen" to "get sent." Engineer every post, Reel, and story so a follower forwards it to one specific human. That forward is your introduction.
Canva templates: [Jenny โ paste this week's Canva collection link]
PDF content calendar: [Jenny โ paste link to "The Compounding Agent" PDF + week 3 calendar]
Captions library: Pulled from Margot's Hot Questions and Iris's CTA recipes โ find them in the Hive member portal under "Week 3 โ Expand"
Featured this week: Iris's full DM-share CTA library (workshopped live Thursday at Reels for Realtors)
Monday May 11: Hive Marketing Pulse drops in Kajabi โ "The Instagram Purge & Why Your Engagement Rate Just Got Better" (read it before Tuesday's class)
Tuesday May 12 ยท 11 AM CT: Bee-Line Planning โ Expand week archetype breakouts
Tuesday May 12 ยท 9:30 AM ET: Macro hold lifts โ CPI print comes out at 8:30, all rate-themed content stays held until 9:30
Wednesday May 13 ยท 11 AM CT: Free Educational Class at hivehangout.com โ "Consistency Compounds: The 7-Week System" (soft launch of "The Compounding Agent" PDF)
Thursday May 14 ยท 10 AM CT: Meet the Jenns
Thursday May 14 ยท 11 AM CT: Reels for Realtors โ live workshop of Iris's DM-share CTA recipes
Pick one of last week's repliers each morning. Send them a 20-second voice memo with one intro ask. That's it. 5 voice memos a week = 5 doors opened, every week, forever. This is the Performer's compounding flywheel.
Weekly Checklist
Expand week. Doors opened, names added, content engineered for the share. Print this. Check it. Compound it.
Last week the regulars learned your name.
This week you ask them to bring someone with them.
"Relationship Builders don't expand through cold asks. They expand because the people who already love them naturally pull others into the orbit. Your Expand week looks like: introducing the friend you just made to the friend you've had for years. Quiet. Specific. Compounding."
Of the 3 conversations that deepened last week, ask each one a single, specific question: "Who else in your world would love what we're doing here?" Not "do you know anyone who needs an agent" โ that's transactional and Relationship Builders die there. Yours is the friend-recommends-a-friend ask. 3 asks. Earn 3 warm intros. Bring 1 new face into the room you now belong in.
For you, Expand is not a numbers week โ it's a circle-widening week. The barista, the school mom, the neighbor โ each of them has 5 humans they trust. Your job this week is to be invited into one or two of those circles, gently. Not pitched in. Invited. The intro happens because they trust both you and the person you're meeting. That's the compounding moat no Performer can copy.
The cards you mailed and the bouquets you dropped last week did the work. Don't recycle the Mother's Day move this week. Use it instead as the door-opener: "Loved getting to send something to you for Mother's Day โ got me thinking about who else in your circle is the kind of mom we'd both want to make sure feels seen." Warmth carries; the ask lands.
The market is loud right now โ survival-mode AI panic is everywhere. The Hive's calmest counter is the word compounding. Your version is quieter than the Performer's: "I'm in week 3 of a small system I'm running this year โ every week things compound a little." Mention it once per conversation. It tells the right humans you're not in panic mode. They're starving for that.
By month's end, the original 3 deepening friendships have become 6 humans who'd call you a real friend โ and at least one referral has come unprompted from a person you haven't asked. That's the Relationship Builder's signature: business as friendship overflow.
Daily Flow
Same steady pace, with one Expand layer added: every day, do one thing that widens the circle by exactly one human. Not ten. One. Compounded across the week it's a new ring of trust.
Fixed โ every day, every weekยท Did you ask the "who else in your world?" question this week โ and to whom?
ยท Were the 10 handwritten cards mailed?
ยท Which new face is most likely to become a regular at your spot?
ยท Of the 3 intros you gave, which one did the most good for both sides?
In Person
Your Expand week happens in the rooms you already belong in. You're not chasing new venues โ you're letting the people in your current rooms widen the circle for you.
Online
Relationship Builders don't grow online by going viral. You grow by deepening the few warm DM threads you already have โ and letting THOSE people send you to their people, one at a time, in DMs.
Marketing
Relationship Builder marketing in Expand is intentionally quieter than Performer marketing. Fewer posts, more handwritten ones. Less reach, more depth. The point is to be the calm voice someone forwards to a friend privately โ not the loud voice in the feed.
Canva templates: [Jenny โ paste this week's Canva collection link]
PDF content calendar: [Jenny โ paste link to "The Compounding Agent" PDF + week 3 calendar]
Captions library: Find them in the Hive member portal under "Week 3 โ Expand ยท Relationship Builder"
Featured this week: Iris's full DM-share CTA library (workshopped live Thursday at Reels for Realtors)
Monday May 11: Hive Marketing Pulse drops in Kajabi โ "The Instagram Purge & Why Your Engagement Rate Just Got Better"
Tuesday May 12 ยท 11 AM CT: Bee-Line Planning โ Expand archetype breakouts
Tuesday May 12 ยท 9:30 AM ET: Macro hold lifts โ CPI print at 8:30, all rate-themed content held until 9:30
Wednesday May 13 ยท 11 AM CT: Free Educational Class at hivehangout.com โ "Consistency Compounds: The 7-Week System" (soft launch of "The Compounding Agent" PDF)
Thursday May 14 ยท 10 AM CT: Meet the Jenns
Thursday May 14 ยท 11 AM CT: Reels for Realtors โ Iris's DM-share CTA recipes workshopped live
Send one handwritten note a day, hand-mailed, no agenda. Cards purchased once a month, addresses written once a month, stamps bought in bulk. The single move you can keep up forever. 5 cards a week = 260 cards a year = the single highest-ROI marketing move in your business.
Weekly Checklist
Quiet, intentional, compounding. Three asks, three intros given, the circle widened by one ring.
Last week you gave first.
This week you ask each partner for one specific door.
"The lead-with-giving move you ran in Engage earned you the right to make the specific ask in Expand. Trusted Advisors don't expand by adding 50 names โ they expand by getting one perfect introduction from each strategic partner. Quality of door, never volume of asks."
Schedule a 30-minute call this week with each of the 3 strategic partners you gave to in Engage. The ask is precise: "Here's the ideal client I'd love to serve next โ who's one person in your network who fits that?" Specific client profile + specific name request = a real introduction. Generic "let me know if you think of anyone" produces nothing. Three calls. Three specific asks. Three real intros.
Expand is the reciprocity week. You planted the gift in Engage โ this week you make the specific, professional, well-framed ask that's expected and welcomed. Trusted Advisors don't earn referrals through volume โ they earn them through quality and clarity of ask. The CPA who got your handwritten note last week is ready to send you the right client this week โ but only if you ask for the right one, not "anybody."
The flowers and notes you hand-delivered to your top-10 moms last week โ they did the deposit. Don't follow up on Mother's Day this week. Let the gesture live. The reciprocity will come โ most likely as an unprompted introduction from one of those moms in the next 30 days. Don't chase it. Trusted Advisors know reciprocity is annual, not weekly.
The market is saturated with survival-mode messaging โ Tim Harris's "Singularity," every coaching platform pitching urgency. The Trusted Advisor's positioning IS the calm contrarian: "I'm running a 7-week relationship system that compounds with my clients." Use that exact framing in every strategic call this week. Position yourself as the agent who's playing the 10-year game, not the 90-day panic.
End May with 1 fully active mutual-referral relationship in motion โ first reciprocal exchange (intro given AND received) completed โ plus 2 net-new strategic partners in early conversation. Begin June with a top-10 list that's grown by 2.
Daily Flow
Strategic, deliberate, generous. Expand week for the Trusted Advisor is built on precision โ one ask per partner, one referral given before any are received, and one client deepening per day.
Fixed โ every day, every weekยท Did all 3 strategic-partner calls happen, with specific intro asks made?
ยท How many introductions are now scheduled or actively warming?
ยท Were 3 referrals given before any of mine were asked?
ยท Which 2 future-top-10 are now categorically closer to top-10 status?
ยท Is the new strategic-partner conversation booked for next week?
In Person
Trusted Advisor Expand happens in three specific rooms this week: each strategic partner's office or favorite coffee, your top-10's natural environments, and one new professional space you're researching as a future partner pipeline.
Online
Trusted Advisors win online by being the calmest, most-credible authority in the feed โ particularly on LinkedIn, where strategic referral partners actually live. Your Expand-week online job: position the data, ask the warm intros, and let the partners' algorithms route the right humans to you.
Marketing
Trusted Advisor marketing in Expand is selective and credibility-led. Fewer posts, more substance. Every piece is built to be forwarded by a strategic partner to a client โ that forward is your introduction.
Canva templates: [Jenny โ paste this week's Canva collection link]
PDF content calendar: [Jenny โ paste link to "The Compounding Agent" PDF + week 3 calendar]
Captions library: Find them in the Hive member portal under "Week 3 โ Expand ยท Trusted Advisor"
Featured this week: Margot's editorial line โ "You can refinance rates. You cannot refinance price." โ use it as your pull-quote anchor.
Monday May 11: Hive Marketing Pulse drops in Kajabi โ "The Instagram Purge & Why Your Engagement Rate Just Got Better"
Tuesday May 12 ยท 11 AM CT: Bee-Line Planning โ Expand archetype breakouts
Tuesday May 12 ยท 9:30 AM ET: Macro hold lifts โ CPI print at 8:30, all rate content held until 9:30
Wednesday May 13 ยท 11 AM CT: Free Educational Class at hivehangout.com โ "Consistency Compounds: The 7-Week System" + "The Compounding Agent" PDF launch
Thursday May 14 ยท 10 AM CT: Meet the Jenns
Thursday May 14 ยท 11 AM CT: Reels for Realtors โ DM-share CTA workshop
One specific market data point shared with one specific human every day. Could be a DM, an email, a hand-delivered printout. Five data shares a week, named and personalized. Over a year that's 250 individualized data touches โ and the single highest-trust marketing move a Trusted Advisor can run consistently.
Weekly Checklist
Strategic, deliberate, generous. Three calls, three asks, three referrals given before any are received.
Last week the data DMs warmed up watchers.
This week each watcher introduces you to one more.
"Market Authorities expand by turning data attention into territory. Last week's 10 personalized DMs are this week's referral pipeline โ every watcher who replied is a door to two more humans who'd love what you're publishing. Same data discipline, wider net."
Of the 10 watchers you DM'd last week, identify the 5 who engaged most. Send each one a single, specific introduction ask: "I'm helping people like you in [your neighborhood / niche] โ who's one person you know who'd love the data I'm sending?" The combo of public data + personal DM + warm intro is the Market Authority's compounding loop. 5 asks. 3โ5 yeses. The watcher pipeline turns into a referrer pipeline.
For you, Expand is the week the data does the introducing. The Market Authority's edge isn't volume of relationships โ it's depth of authority in a specific territory. When watchers see you publish hyper-local data they can't get elsewhere, they introduce you to friends who live in the same neighborhood or niche. This week the math becomes physical: each warm watcher = at least one warm intro, this week, by name.
School year ends in 5 weeks for most Texas districts. Military families are getting their summer orders RIGHT NOW. If your market touches a base, a corporate corridor (Samsung in Taylor, Tesla in Austin, any major HQ), this is the week your PCS-specific data publishes daily. Iris flagged PCS Season is officially live. Margot called it the highest-leverage niche of May. The Market Authority who claims PCS this week owns it for the season.
The market is full of "AI panic" and "agent survival" content. The Market Authority's calm counter is data + system. Drop "compounding" into your captions and DMs: "Week 3 of a 7-week relationship system. The data compounds when you publish it weekly." Authority + system = the agent watchers refer to their friends.
End May with the collaboration live (post, event, podcast, or co-content shipped), PCS-season authority established in your market, and 1 new sub-niche or sub-neighborhood actively covered weekly. The watcher list has doubled โ and the data publishes itself.
Daily Flow
Visibility-driven, data-led, ask-layered. The daily rhythm balances continued content production with the targeted intro asks that convert watcher attention into referrer relationships.
Fixed โ every day, every weekยท How many of the 5 watcher intro asks landed a warm forward?
ยท Is the collaboration confirmed with a specific date and format?
ยท Which micro-content piece got the most DM shares this week? Use that format weekly.
ยท Did the new niche or sub-area piece publish โ and did the data attract new watchers?
ยท Is PCS-season content shipping at the cadence the market needs right now?
In Person
Market Authority Expand in person means showing up in the rooms where your data is already being read โ and being the human attached to the data when someone wants to ask a follow-up question.
Online
Market Authority online is your home court. This week the job is to engineer every piece of content for the DM share, hold rate content until post-CPI Tuesday morning, and publish one piece per day of hyper-local data nobody else in your market is bothering to pull.
Marketing
Market Authority marketing in Expand is the highest-volume archetype this week โ but every piece is built for the DM share or the future-self save. Data + niche + sharable CTA. That's the formula.
Canva templates: [Jenny โ paste this week's Canva collection link]
PDF content calendar: [Jenny โ paste link to "The Compounding Agent" PDF + week 3 calendar]
Captions library: Find them in the Hive member portal under "Week 3 โ Expand ยท Market Authority"
Featured this week: Iris's full DM-share CTA library (workshopped live Thursday at Reels for Realtors) + Margot's editorial line: "You can refinance rates. You cannot refinance price."
Monday May 11: Hive Marketing Pulse drops in Kajabi โ "The Instagram Purge & Why Your Engagement Rate Just Got Better"
Tuesday May 12 ยท 11 AM CT: Bee-Line Planning โ Expand archetype breakouts
Tuesday May 12 ยท 9:30 AM ET: Macro hold lifts โ CPI print at 8:30, all rate content held until 9:30
Wednesday May 13 ยท 11 AM CT: Free Educational Class at hivehangout.com โ "Consistency Compounds: The 7-Week System"
Thursday May 14 ยท 10 AM CT: Meet the Jenns
Thursday May 14 ยท 11 AM CT: Reels for Realtors โ DM-share CTA workshop (essential for Market Authorities this week)
Every morning, publish one specific data point or micro-insight from your territory. Even just a story. Even just a number. Daily public proof you watch the market closer than any other agent in [your area]. Watchers turn into referrers over weeks of consistent visibility โ your job is to never miss a day.
Weekly Checklist
Data, niche, ask. Five watcher asks, one collaboration locked in, one new niche opened.
