BEELINEΒ 4/13
The Realtor Hive
Week 6 of 7 Β· Now Ask For The Business
The Performer Β· Now Ask For The Business
Last week you booked the meetings.
This week you close them.
This week you close them.
"The meeting was never the goal. The signed agreement is. This week every calendar entry ends with a direct ask β and you don't leave without an answer."
Carried in from Initiate
Confirmed meetings on the calendar Β· Warm conversations not yet converted Β· People who said "not yet"
This week
ASK FOR THE BUSINESS
Builds toward Evaluate
Every yes becomes a transaction. Every not-yet gets a 30-day follow-up and moves to your pipeline.
Your job this week β one thing
Walk into every meeting knowing exactly what you're asking for and what you'll say when you ask. Listing appointment? Buyer rep agreement? Referral by name? Decide before you sit down. Then ask. Then stop talking. The first person to speak after the ask loses β and this week, it won't be you.
What "ask for the business" means for The Performer
Every confirmed meeting from Initiate week ends with a direct close: "Are you ready to get started?" "Can I be your agent?" "Will you list with me?" You're not leaving without an answer β yes, not yet, or no. All three are useful. Only one of them pays you.
Win the week
3 direct asks made in confirmed meetings. At least 1 signed agreement or committed verbal YES with a follow-up appointment on the calendar.
Monthly goal
Leave this month with at least 1 signed agreement and 5 logged asks β every one answered, every one moved forward.
The Performer's Daily Flow
Two layers β the fixed non-negotiables that never change, and this week's income-producing actions built around closing.
Fixed β every day, every week
β
Respond
Clear every message, DM, and comment before you start your day. No one goes unanswered β ever.
β‘
Connect
One person you already know in real life β follow them on Instagram, connect on Facebook, or add them to your email list. Pick one action and do it before you move on. This is how your audience grows with people who actually know you.
This week only β Now Ask For The Business (Performer)
β’
Prepare the ask before every meeting
Before each meeting, write down: (1) what you're asking for, (2) the exact sentence you'll use to ask it, (3) what you'll say if they hesitate. Walk in with a close β not just a conversation. Preparedness is what separates a coffee chat from a signed agreement.
Decide the ask before you walk in. Every time. No exceptions.
β£
Ask and be quiet
"Based on everything we've talked about β are you ready to get started?" Then stop. No backfilling, no softening, no rambling. The silence feels uncomfortable but it works. Log every yes, not yet, and no in your CRM before the day ends.
β€
Follow up same day β every time
Within 2 hours of every meeting: a text thank-you + the next step. If they said yes β send the agreement tonight. If not yet β lock in a follow-up date on the spot before you leave. Never let a warm meeting go cold overnight.
Weekly Reset β Friday (15 min)
Β· Count signed agreements and committed yeses
Β· Every "not yet" β does it have a follow-up date? If not, add one now.
Β· Every "no" β logged, thanked, and released
Β· Ask yourself: where did you hesitate to ask? Why? Fix that next week.
Β· Every "not yet" β does it have a follow-up date? If not, add one now.
Β· Every "no" β logged, thanked, and released
Β· Ask yourself: where did you hesitate to ask? Why? Fix that next week.
Your Business Asks
Six direct asks to use this week. Every one ends with a specific request for the business β not another meeting, not more information. The business.
The Listing Ask
For anyone you've been warming up who owns a home. This is the ask that pays. Ask for the listing appointment β not "let's chat about the market" but "I want to list your home."
"I'd love to list your home. Can we get on the calendar this week for a formal listing appointment? I'll bring the numbers."
The Buyer Rep Ask
For anyone actively looking. Stop showing houses without a signed agreement. Ask for the commitment before the next showing β it protects you both.
"Before we go look at anything else, I'd love to make it official. Can we sign a buyer rep agreement? It costs you nothing and it means I'm 100% in your corner."
The Referral Ask β By Name
"Do you know anyone?" gets shrugs. "Is there one specific person in your life thinking about buying or selling right now?" gets names. Ask with specificity.
"Is there one person β a friend, a family member, a coworker β who's been talking about buying or selling? I'd love an introduction."
The Verbal Commitment
When someone's close but not quite ready to sign β get the verbal yes first. "If everything looks right, are you in?" is easier to say yes to than paperwork. Get the commitment, then formalize it.
"If the numbers make sense when I present them β are you ready to move forward with me as your agent?"
The Re-Engage Close
For any conversation that went quiet after Initiate week. One direct follow-up β no fluff, no "just checking in." Ask if they're still in or if they've moved on. Either answer moves you forward.
"Hey [Name] β I don't want to keep following up if the timing isn't right. Are you still thinking about [buying/selling], or should I check back in later this year?"
The Price Reduction Ask
For a stale active listing. Don't avoid the conversation β it's the one that gets it sold. Bring updated comps, make the case clearly, and ask for the adjustment.
"The data is telling us what we need to do. I want to get this sold for you β can we make this adjustment and give it a real chance?"
Your Scripts This Week
Copy. Paste. Send. Every script ends with a direct ask for the business β not another meeting, not another "let's stay in touch."
The listing ask β in the meeting
"Based on what we've talked about, I know I can get this done for you. I'd love to be the one to list your home. Are you ready to move forward with me?"
The buyer rep ask β before the next showing
"I want to make sure I'm fully in your corner before we go any further. Can we take 10 minutes before the showing to sign a buyer rep agreement? It protects you and it means I can fight for you completely."
The referral ask β direct and specific
"I have a quick ask β is there one person in your life right now who's been talking about buying or selling? I'm not looking for a list. Just one name. I'll take great care of them."
The re-engage close β for a quiet contact
"Hey [Name] β I wanted to reach out one more time before I stop following up. Are you still thinking about [buying/selling] this year? If the timing's off, just let me know β zero pressure. But if you're still in, I'd love to lock something in this week."
Spanish version β pedir el negocio directamente
"SegΓΊn todo lo que hemos hablado, sΓ© que puedo hacer esto por ti. Me encantarΓa ser tu agente. ΒΏEstΓ‘s listo/a para seguir adelante conmigo?"
Weekly Marketing
Your done-for-you content for the week. Edit captions in Hive Caption Pro. Check off each piece as you post it.
Posts
POST 1 β "How do you get paid?"
POV: we're on our first call and you ask the 'scary' question. Use Hive Caption Pro to customize. DM keyword: PAID
POST 2 β "I sold a house every agent called unsellable"
Story-driven carousel about positioning over price. Use Hive Caption Pro to customize. DM keyword: STORY
POST 3 β "The local's guide to patio season"
Local expert content. Swap in your city name. Use Hive Caption Pro to customize. CTA: drop your favorite outdoor spot below.
Stories
STORY 1 β The Local Plug
Link to your patio guide post. Add π location tag + link sticker. Photo of you outside β coffee, sunglasses, relaxed.
"I got into real estate because I genuinely love [City] β swipe my latest post for the outdoor spots you need to try."
"I got into real estate because I genuinely love [City] β swipe my latest post for the outdoor spots you need to try."
STORY 2 β The Myth Buster
Link to your NAR post. Add π poll: "Did you know agent compensation rules changed in 2024?" Yes! / Wait, what?
"A conversation with me is always free."
"A conversation with me is always free."
STORY 3 β The Trust Builder
Link to the unsellable house carousel. Add π¬ question box: "What would make YOU nervous about listing your home?"
"Most agents lower the price. I find the right person. There's a difference."
"Most agents lower the price. I find the right person. There's a difference."
STORY 4 β The Soft Follow-Up
Personal photo of you β warm, genuine smile. Add π emoji slider: "How are you feeling about the market right now?" π‘
"To everyone who answered my question box last week β a few of you are closer to ready than you think. π"
"To everyone who answered my question box last week β a few of you are closer to ready than you think. π"
STORY 5 β The Value Drop
Clean Canva graphic: β More inventory hits AprilβMay β Buyers are active now β Waiting = more competition. Add β question box: "What's your biggest market question right now?"
"If you're even THINKING about buying or selling before summer β the time to start is now."
"If you're even THINKING about buying or selling before summer β the time to start is now."
Videos
VIDEO 1 β The Compensation Hook
Hook: "The #1 reason people ghost their agent after the first call β and it has nothing to do with the home."
Cut to: "They asked how I get paid and I didn't have a clear answer. Here's what I say now β and why it changes everything." Full scripts at therealtorhive.com/videoscriptsforagents
Cut to: "They asked how I get paid and I didn't have a clear answer. Here's what I say now β and why it changes everything." Full scripts at therealtorhive.com/videoscriptsforagents
VIDEO 2 β The Unsellable House Hook
Hook: "Three agents told my client this house would never sell. I listed it anyway. Here's what they all missed."
Cut to: "It wasn't a price problem. It was a perception problem." Full scripts at therealtorhive.com/videoscriptsforagents
Cut to: "It wasn't a price problem. It was a perception problem." Full scripts at therealtorhive.com/videoscriptsforagents
VIDEO 3 β The DM / Text Follow-Up Script
Send this to anyone who engaged during Initiate week.
"hey [name]! i saw you [liked / commented / answered] last week and wanted to reach out personally π no pressure at all β but if you have 15 minutes this week i'd love to chat. are you more of a morning or afternoon person?"
"hey [name]! i saw you [liked / commented / answered] last week and wanted to reach out personally π no pressure at all β but if you have 15 minutes this week i'd love to chat. are you more of a morning or afternoon person?"
This Week's Marketing
Your content is ready in Hive Caption Pro. Check off each piece as you post it.
πΈ Posts
POST 1 β "How do you get paid?" Β· Edit caption in Hive Caption Pro Β· keyword: PAID
POST 2 β "I sold a house every agent called unsellable" Β· Edit caption in Hive Caption Pro Β· keyword: STORY
POST 3 β "Local's guide to patio season" Β· Edit caption in Hive Caption Pro Β· swap in your city name
π± Stories
STORY 1 β The Local Plug Β· link to patio post + location tag + DM CTA
STORY 2 β The Myth Buster Β· link to NAR post + poll sticker
STORY 3 β The Trust Builder Β· link to unsellable post + question box
STORY 4 β The Soft Follow-Up Β· personal photo + emoji slider
STORY 5 β The Value Drop Β· spring market graphic + question box
π¬ Videos
VIDEO 1 β "Behind Every Door" Β· download from the Hive and post as-is
VIDEO 2 β "The Most Useful Skill" Β· you film this one Β· get script at therealtorhive.com/videoscriptsforagents
VIDEO 3 β Text & DM scripts Β· send to every warm contact from Initiate week
Your Weekly Checklist
Income-generating actions only. If it's not moving a deal forward, it waits.
This week's income-producing actions
Made 1 direct ask for the listing, buyer rep, or referral
Made 2 direct asks
Made 3 direct asks
Got at least 1 signed agreement or committed verbal yes
Followed up same day on every meeting β text + next step
Every "not yet" has a specific follow-up date in my CRM
Re-engaged at least 2 quiet contacts from Initiate week
Notes & reminders
Win the week
3 direct asks. 1 signed agreement or committed yes. Every "not yet" has a date. You did the hardest part β you asked.
The Relationship Builder Β· Now Ask For The Business
Last week you connected.
This week you ask β warmly, directly, once.
This week you ask β warmly, directly, once.
"You've earned the right to ask. The relationship is real. Now let it work for you."
Carried in from Initiate
In-person connections made Β· Coffee, walks, and calls that happened Β· Warm moments you created
This week
ASK FOR THE BUSINESS
Builds toward Evaluate
Every yes is a referral or a transaction. Every not-yet is a long-term relationship that will produce β eventually.
Your job this week β one thing
At some point in every warm conversation this week, you ask. You don't need a pitch β you need one sentence. "I would love to be your agent." "Do you know anyone I can help right now?" "If you were ever ready to sell, I'd want to be your first call." One sentence. No hovering afterward. The warmth you built makes the ask land β but you still have to say the words.
What "ask for the business" means for The Relationship Builder
You're not closing a stranger β you're asking someone who already trusts you to take the next step. That's not a hard sell. It's a natural extension of everything you've been building. Go back to your Initiate week connections and find the opening. Then ask.
Win the week
5 direct asks made β in person, by phone, or by text. At least 1 referral name given, 1 buyer committed, or 1 seller interested in a CMA. The ask happened.
Monthly goal
Generate 3 referral names or introductions this month β from people who trust you, not cold outreach.
The Relationship Builder's Daily Flow
Still warm. Still relational. But this week every conversation has an ask in it β because the relationship is strong enough to hold it.
Fixed β every day, every week
β
Respond
Clear every message and comment. Presence is your brand β keep it consistent.
β‘
Connect
One person you know in real life β follow them on Instagram, send a Facebook friend request, or add them to your email list. One action, one person, every day. Quality over quantity β always.
This week only β Now Ask For The Business (Relationship Builder)
β’
Find the opening and ask
Reach out to one person per day from your Initiate week connections. Have the conversation. When real estate comes up naturally β or when you sense the warmth β ask: "Do you know anyone thinking about buying or selling right now? I'd love a name." That's it. One sentence. Don't walk it back.
Ask once. Clearly. Then let them respond. You don't need to oversell β the relationship already did that.
β£
Ask for a referral by name β not in general
"Do you know anyone?" produces vague answers. "Is there one specific person you've heard mention buying or selling?" produces names. Ask specific. Every single time.
β€
Go back to your Initiate week meetings that didn't get an ask
You had the coffee. You had the walk. You deepened the relationship. Now follow up with a text or call and make the ask you didn't make last week: "I've been thinking about our conversation β are you or anyone you know thinking about making a move this year? I'd love to help."
Weekly Reset β Friday (15 min)
Β· How many asks did you make this week? Count them.
Β· Did you get at least 1 name, 1 referral, or 1 committed yes?
Β· Who didn't get an ask yet? Add them to next week.
Β· Log everything β names, outcomes, follow-up dates β in your CRM.
Β· Did you get at least 1 name, 1 referral, or 1 committed yes?
Β· Who didn't get an ask yet? Add them to next week.
Β· Log everything β names, outcomes, follow-up dates β in your CRM.
Your Business Asks
Six ways to ask for the business that feel natural β not transactional. Every one ends with a real request, not just a warm moment.
The Soft Direct Ask
In the right moment β after real connection, not at the start β say the words. No buildup, no ramble. One clean sentence and then you stop.
"I don't say this to a lot of people β but I would genuinely love to be your agent when the time comes. Will you keep me in mind?"
The Named Referral Ask
The most income-producing ask you can make. Specific question, specific answer. Do not leave without a name or a clear "no one comes to mind right now."
"Is there one person in your life β a friend, a neighbor, a family member β who's been talking about buying or selling? Just one name. I'll take care of them."
The "If You Were Ready" Ask
For someone who's not actively buying or selling but eventually will. Plant the flag now so when they're ready, your name is already there.
"If you were ever thinking about selling β would you call me first? I'd really love to earn that."
The Past Client Re-Ask
For someone you've worked with before who hasn't used you since. Warm, not awkward. You did a great job β they just forgot to think of you.
"I was thinking about you recently and wanted to say β I'd love to work together again if you ever move or know someone who is. You were one of my favorite clients."
The CMA Offer
A free home value update is the easiest yes to get from a homeowner. It gets you in the door, in the conversation, and in position to ask for the listing when the time comes.
"I'd love to put together a quick home value update for you β no commitment, just so you have the real number. Would that be useful?"
The Introduction Ask
Ask a warm contact to introduce you to someone they know who might be moving. The referral ask with a step attached β they don't just give you a name, they make the introduction.
"You mentioned [Name] is thinking about buying β would you be comfortable introducing us? Even a quick text intro would mean everything."
Your Scripts This Week
Warm, unhurried β but every one ends with a real ask. No more "just wanted to check in." Check in with a purpose.
Following up from an Initiate week connection β now with an ask
"Hey [Name]! I loved getting together last week β it meant a lot. I have a quick ask and I hope it's okay. Do you know anyone right now who's thinking about buying or selling? You know I'd take great care of them. Just one name is all I need."
The "if you were ever ready" ask
"I just want to say β when you're ever thinking about making a move, I hope I'm the first person you call. I'd love to earn that. Will you keep me in mind?"
The CMA offer text
"Hey [Name]! Random thought β I'd love to put together a quick home value update for you. The market has shifted since you bought and I think you'd be surprised. No commitment, no pitch β just real numbers. Want me to run it?"
The named referral ask β direct
"Hey β I have a quick favor to ask. Is there one person in your world who's been talking about buying or selling? I'm looking to help a few more families this year and I'd love a personal introduction. Even one name."
Spanish version
"Β‘Hola [Nombre]! Me encantΓ³ vernos la semana pasada. Tengo una pequeΓ±a peticiΓ³n β ΒΏconoces a alguien en este momento que estΓ© pensando en comprar o vender? Solo un nombre. Me encantarΓa ayudarles y cuidarlos muy bien."
Weekly Marketing
Your done-for-you content for the week. Edit captions in Hive Caption Pro. Check off each piece as you post it.
Posts
POST 1 β "How do you get paid?"
POV: we're on our first call and you ask the 'scary' question. Edit caption in Hive Caption Pro. DM keyword: PAID
POST 2 β "I sold a house every agent called unsellable"
Story-driven carousel about positioning over price. Edit caption in Hive Caption Pro. DM keyword: STORY
POST 3 β "The local's guide to patio season"
Local expert content. Swap in your city name. Edit caption in Hive Caption Pro. CTA: drop your favorite outdoor spot below.
Stories
STORY 1 β The Local Plug
Link to your patio guide post. Add π location tag + link sticker. Photo of you outside β coffee, sunglasses, relaxed.
"I got into real estate because I genuinely love [City] β swipe my latest post for the outdoor spots you need to try."
"I got into real estate because I genuinely love [City] β swipe my latest post for the outdoor spots you need to try."
STORY 2 β The Myth Buster
Link to your NAR post. Add π poll: "Did you know agent compensation rules changed in 2024?" Yes! / Wait, what?
"A conversation with me is always free."
"A conversation with me is always free."
STORY 3 β The Trust Builder
Link to the unsellable house carousel. Add π¬ question box: "What would make YOU nervous about listing your home?"
"Most agents lower the price. I find the right person. There's a difference."
"Most agents lower the price. I find the right person. There's a difference."
STORY 4 β The Soft Follow-Up
Personal photo of you β warm, genuine smile. Add π emoji slider: "How are you feeling about the market right now?" π‘
"To everyone who answered my question box last week β a few of you are closer to ready than you think. π"
"To everyone who answered my question box last week β a few of you are closer to ready than you think. π"
STORY 5 β The Value Drop
Clean Canva graphic: β More inventory hits AprilβMay β Buyers are active now β Waiting = more competition. Add β question box: "What's your biggest market question right now?"
"If you're even THINKING about buying or selling before summer β the time to start is now."
"If you're even THINKING about buying or selling before summer β the time to start is now."
Videos
VIDEO 1 β The Compensation Hook
Hook: "The #1 reason people ghost their agent after the first call β and it has nothing to do with the home."
Full scripts at therealtorhive.com/videoscriptsforagents
Full scripts at therealtorhive.com/videoscriptsforagents
VIDEO 2 β The Unsellable House Hook
Hook: "Three agents told my client this house would never sell. I listed it anyway. Here's what they all missed."
Full scripts at therealtorhive.com/videoscriptsforagents
Full scripts at therealtorhive.com/videoscriptsforagents
VIDEO 3 β The DM / Text Follow-Up Script
Send to anyone who engaged during Initiate week.
"hey [name]! i saw you [liked / commented / answered] last week and wanted to reach out personally π are you more of a morning or afternoon person? i'd love to chat for 15 minutes."
"hey [name]! i saw you [liked / commented / answered] last week and wanted to reach out personally π are you more of a morning or afternoon person? i'd love to chat for 15 minutes."
This Week's Marketing
Your content is ready in Hive Caption Pro. Check off each piece as you post it.
πΈ Posts
POST 1 β "How do you get paid?" Β· Edit caption in Hive Caption Pro Β· keyword: PAID
POST 2 β "I sold a house every agent called unsellable" Β· Edit caption in Hive Caption Pro Β· keyword: STORY
POST 3 β "Local's guide to patio season" Β· Edit caption in Hive Caption Pro Β· swap in your city name
π± Stories
STORY 1 β The Local Plug Β· link to patio post + location tag + DM CTA
STORY 2 β The Myth Buster Β· link to NAR post + poll sticker
STORY 3 β The Trust Builder Β· link to unsellable post + question box
STORY 4 β The Soft Follow-Up Β· personal photo + emoji slider
STORY 5 β The Value Drop Β· spring market graphic + question box
π¬ Videos
VIDEO 1 β "Behind Every Door" Β· download from the Hive and post as-is
VIDEO 2 β "The Most Useful Skill" Β· you film this one Β· get script at therealtorhive.com/videoscriptsforagents
VIDEO 3 β Text & DM scripts Β· send to every warm contact from Initiate week
Your Weekly Checklist
Warm but income-producing. Check off as you go.
This week's income-producing actions
Made 1 direct ask for the business or a referral
Made 3 direct asks
Made 5 direct asks
Got at least 1 referral name or committed yes
Offered a CMA to at least 1 homeowner in my sphere
Followed up on every Initiate week connection that didn't get an ask
Notes & reminders
Win the week
5 asks made. At least 1 name, 1 referral, or 1 committed yes. You showed up with warmth AND with purpose β and that combination closes deals.
The Trusted Advisor Β· Now Ask For The Business
Last week you showed up.
This week you ask for the business.
This week you ask for the business.
"Trusted Advisors earn the right to ask β and you've earned it. The relationship doesn't make the ask uncomfortable. It makes it easy. Now say the words."
Carried in from Initiate
Pop-bys completed Β· Introductions requested Β· Warm top-10 conversations that happened
This week
ASK FOR THE BUSINESS
Builds toward Evaluate
Clients in your active pipeline Β· Referrals in motion Β· Your top-10 list updated with outcomes
Your job this week β one thing
Go back to every pop-by and introduction from last week. This time, ask. Not "let me know if you ever need anything" β a real ask: "Can I list your home?" "Are you ready to get started?" "Will you send me that referral?" The trust you built makes the ask land. But trust alone doesn't pay the mortgage. The ask does.
What "ask for the business" means for The Trusted Advisor
Your top 10 heard from you in person last week. Now follow up by phone or in person and close the loop. Ask directly for the listing appointment, the buyer referral, or the introduction they mentioned. One clear ask per conversation. Every "yes" gets paperwork. Every "not yet" gets a specific follow-up date.
Win the week
1 signed listing agreement OR 1 committed buyer OR 2 referral introductions completed. Every pop-by from last week got a follow-up ask this week.
Monthly goal
Book at least 1 listing appointment and complete 2 referral introductions this month β both earned through personal, in-person relationship work.
The Trusted Advisor's Daily Flow
This week every touch has a purpose. You're not just staying visible β you're asking for the specific next step that moves money.
Fixed β every day, every week
β
Respond
Clear every message before you start. Consistency is the foundation of trust β don't let it slip when you're busy closing.
β‘
Connect
One real person β follow them on Instagram, connect on Facebook, or add them to your email list. Ideally someone a current client mentioned or introduced you to this week. One action. Done.
This week only β Now Ask For The Business (Trusted Advisor)
β’
The pop-by follow-up call
Call every person you popped by last week. "I loved seeing you β I wanted to follow up. Are you still thinking about [the move/the sale]? I would love to be the one to help you with that." Simple. Direct. One ask per call.
If I can't explain the ask in one sentence, it isn't clear enough. Make it clear.
β£
Complete the referral introductions
For anyone who said "I do know someone" in either Leverage or Initiate week β follow up specifically: "Did you get a chance to make that introduction? I want to reach out to them this week." Don't let it sit. Chase the introduction.
β€
Book the listing appointment
For anyone in your top 10 who's been "thinking about it" β this week you ask for the appointment, not the conversation. "I'd love to sit down and show you exactly what your home is worth right now. Can we get on the calendar this week?"
Weekly Reset β Friday (15 min)
Β· Did every pop-by from last week get a follow-up ask this week?
Β· How many referral introductions were completed?
Β· How many listing appointments are booked?
Β· Every "not yet" needs a specific date β add it now if it's missing.
Β· How many referral introductions were completed?
Β· How many listing appointments are booked?
Β· Every "not yet" needs a specific date β add it now if it's missing.
Your Business Asks
Six deliberate asks β each one a natural continuation of work you've already done. No cold asks here. Every one is earned.
The Pop-By Follow-Up Ask
You already showed up in person. The follow-up call is where the ask lives. They're warm, they remember you β now ask directly for the listing or the referral.
"I loved seeing you last week. I have a quick ask β are you still thinking about [selling/moving]? I'd love to make that happen for you."
The Referral Completion Ask
Someone said they'd introduce you and they haven't yet. Follow up and make it easy. Give them the exact text to send. Don't let it die in "I meant to."
"You mentioned [Name] last week β did you get a chance to reach out to them? I'd love to follow up. Would it be okay if I reached out directly, or would you prefer to introduce us first?"
The Listing Appointment Ask
The most direct path to income. Don't ask if they're "thinking about it" anymore β ask for the appointment. The CMA is the reason to meet. The listing is what you're asking for.
"I'd love to show you exactly what your home is worth right now. Can we get on the calendar this week for a listing appointment? I'll bring the comps."
The "I Want to Earn This" Ask
For your deepest relationships β the ones who haven't used you yet. The honest, vulnerable ask. People say yes to agents who ask to earn their business, not agents who assume they have it.
"I've never actually asked you this directly β and I should have. When you're ready to buy or sell, will you give me the chance to earn your business? It would mean a lot to me."
The Loyalty Ask
For past clients who've moved once since working with you without calling you. Not confrontational β just clear. Open the door back up.
"I wanted to reach out and say β I'd love to be your agent again whenever you're ready for the next chapter. I know how much that move meant to you and I'd love to be part of the next one."
The CMA Offer
The lowest-friction door into a listing conversation. Everyone wants to know what their home is worth. Offer it without an agenda β it earns you the appointment.
"I'd love to put together a current home value analysis for you β no strings attached, just so you have the real number. Can I send it to you this week?"
Your Scripts This Week
Personal, specific, and built for closing. Every script is a follow-up to work you've already done.
The pop-by follow-up β now with the ask
"Hey [Name]! It was so good seeing you last week β I've been thinking about our conversation. I have a quick ask: are you still thinking about making a move? I would love to be the one to help you with that β and I think the timing could actually be really good right now."
The referral completion β chasing the intro
"Hey [Name]! I wanted to follow up on the conversation from last week about [Name/person they mentioned]. Did you get a chance to reach out to them? I'd love to connect with them this week. If it's easier, I can send you a quick message you could forward β or I'm happy to reach out directly if you want to give me the green light."
The listing appointment ask
"Hey [Name] β I'd love to sit down with you this week and show you what your home is worth in today's market. The numbers might surprise you. No pressure, no pitch β just the real data. When are you free for 30 minutes?"
The "I want to earn this" ask
"I realize I've never actually said this out loud β but when you're ready to make a move, I would love the chance to earn your business. You mean too much to me to assume I have it. Will you call me first?"
Spanish version β pedir la cita de listado
"Β‘Hola [Nombre]! Me encantΓ³ verte la semana pasada. Tengo una pregunta rΓ‘pida: ΒΏsigues pensando en vender? Me encantarΓa ser quien te ayude con eso β creo que el momento podrΓa ser realmente bueno ahora mismo. ΒΏPodemos ponernos en el calendario esta semana?"
This Week's Marketing
Your content is ready in Hive Caption Pro. Check off each piece as you post it.
πΈ Posts
POST 1 β "How do you get paid?" Β· Edit caption in Hive Caption Pro Β· keyword: PAID
POST 2 β "I sold a house every agent called unsellable" Β· Edit caption in Hive Caption Pro Β· keyword: STORY
POST 3 β "Local's guide to patio season" Β· Edit caption in Hive Caption Pro Β· swap in your city name
π± Stories
STORY 1 β The Local Plug Β· link to patio post + location tag + DM CTA
STORY 2 β The Myth Buster Β· link to NAR post + poll sticker
STORY 3 β The Trust Builder Β· link to unsellable post + question box
STORY 4 β The Soft Follow-Up Β· personal photo + emoji slider
STORY 5 β The Value Drop Β· spring market graphic + question box
π¬ Videos
VIDEO 1 β "Behind Every Door" Β· download from the Hive and post as-is
VIDEO 2 β "The Most Useful Skill" Β· you film this one Β· get script at therealtorhive.com/videoscriptsforagents
VIDEO 3 β Text & DM scripts Β· send to every warm contact from Initiate week
Your Weekly Checklist
Measured, personal, and income-focused. Every action this week has a direct line to a closed deal.
This week's income-producing actions
Called back every person from Initiate week pop-bys with an ask
Followed up on every "I know someone" and asked for the introduction
Booked at least 1 listing appointment
Completed at least 1 referral introduction
Offered a CMA to at least 1 homeowner in my top 10
Every "not yet" has a specific follow-up date logged in CRM
π± Marketing checklist
POST 1 β "How do you get paid?" Β· Edit caption in Hive Caption Pro
POST 2 β "I sold a house every agent called unsellable" Β· Edit caption in Hive Caption Pro
POST 3 β "Local's guide to patio season" Β· Edit caption in Hive Caption Pro
STORY 1 β The Local Plug Β· patio post link + location tag
STORY 2 β The Myth Buster Β· NAR post + poll sticker
STORY 3 β The Trust Builder Β· unsellable story + question box
STORY 4 β The Soft Follow-Up Β· personal photo + emoji slider
STORY 5 β The Value Drop Β· spring market graphic + question box
VIDEO 1 β Hook: "The #1 reason people ghost their agentβ¦"
VIDEO 2 β Hook: "Three agents said it would never sellβ¦"
VIDEO 3 β DM/text script sent to warm Initiate week contacts
Notes & reminders
Win the week
1 listing appointment booked or 1 referral introduction completed. Every pop-by got a follow-up ask. Your clients felt seen β and they heard the ask. That's the combination that closes.
The Market Authority Β· Now Ask For The Business
Last week you gave them the data.
This week the data closes.
This week the data closes.
"The consultation is set. The numbers are real. Now ask for the listing, the buyer rep, or the referral β and don't leave without an answer."
Carried in from Initiate
Market consultations booked Β· Event attendees Β· Warm DM conversations in progress
This week
ASK FOR THE BUSINESS
Builds toward Evaluate
Signed agreements in hand Β· Pipeline built from consultations Β· Market update list growing
Your job this week β one thing
Every market consultation this week ends with a direct ask. Not "I'll follow up" β the ask happens in the room. Build it into your presentation. The last question you ask is always: "Based on everything we've looked at together β are you ready to get started?" Data removes the objections. You just have to say the words.
What "ask for the business" means for The Market Authority
The consultation is the setup. The ask is the close. Stop giving away your market expertise without converting it. Every briefing, every data text, every listing preview ends with a specific, direct ask for the listing, the buyer rep agreement, or the referral. The data got you in the room. Now close.
Win the week
2 direct asks made in consultations. At least 1 signed listing agreement or buyer rep agreement. Every "not yet" moves to your market update drip list with a follow-up date.
Monthly goal
Sign at least 1 listing or buyer rep agreement this month from a market consultation β your expertise converted into a contract.
The Market Authority's Daily Flow
Your market knowledge opened the door last week. This week you walk through it β with a close ready every time.
Fixed β every day, every week
β
Respond
Clear every message and market question same day. Your credibility is built on being the fastest, most knowledgeable person in the room β including in your DMs.
β‘
Connect
One real person you already know β follow them on Instagram, connect on Facebook, or add them to your email list. Prioritize homeowners and active buyers in your market. One action per day builds an audience that actually converts.
This week only β Now Ask For The Business (Market Authority)
β’
End every consultation with the close
Build the ask into the last 2 minutes of every consultation. Present the data. Give your recommendation. Then: "Based on everything we've gone over β are you ready to get started?" Stop talking. Let them respond. The data already made the case β your job is just to ask.
The data closed them. You just have to say the words.
β£
Have the price reduction conversation
For any stale active listing: bring updated comps and have the conversation this week. Don't wait for another price drop to happen on its own. "The data says we need to move. Here's what I recommend. Can we make this adjustment and give this listing a real chance?" Direct. Specific. Now.
β€
Follow up your event attendees with an ask
Anyone who attended your Spring Market Update last week gets a personal follow-up this week: "I loved having you at the event. Did any of the numbers surprise you? I'd love to put together a personalized snapshot for your specific situation β are you free for a 20-minute call this week?"
Weekly Reset β Friday (15 min)
Β· How many consultations ended with a direct ask?
Β· How many signed agreements in hand?
Β· Did you have the price reduction conversation on any stale listings?
Β· Every "not yet" β on the market update drip list with a date?
Β· How many signed agreements in hand?
Β· Did you have the price reduction conversation on any stale listings?
Β· Every "not yet" β on the market update drip list with a date?
Your Business Asks
Six closes built for the Market Authority. Every one leads with data and ends with a direct ask for the business.
The Consultation Close
The most important close you have. Built into the last 2 minutes of every market briefing. Non-negotiable β every consultation gets this ask, no exceptions.
"Based on everything we've looked at β are you ready to get started? I'd love to be your agent for this."
The Listing Ask β Data Backed
Don't ask if they're "thinking about it." Present the data and ask for the listing appointment. The comps make the case β you just close it.
"The market is telling a clear story right now and your home is positioned well. I'd love to list it. Can we schedule a formal listing appointment this week?"
The Buyer Urgency Close
For buyers sitting on the fence: use the data to create urgency that's real, not manufactured. When inventory is moving fast, waiting costs them money.
"Homes in [area] are going under contract in [X] days right now. I don't want you to miss your window. Are you ready to sign a buyer rep agreement and get moving this week?"
The Price Reduction Conversation
For stale active listings. Don't avoid it β the longer you wait, the worse the position. Bring updated comps, make the case in data, and ask for the adjustment.
"I pulled updated comps and the data is telling us clearly what we need to do. I want to get this sold for you β can we make this adjustment this week and give the listing a real shot?"
The Event Follow-Up Ask
Everyone who came to your market update last week is a warm lead. They showed up because they're interested. Follow up with a personalized offer β one-on-one consultation, personalized snapshot, listing walkthrough.
"I loved having you at the event. I'd love to put together a snapshot specifically for your situation β 20 minutes on a call. Are you free this week?"
The Referral Partner Close
For the lenders, attorneys, and contractors in your network. Ask specifically for mutual referrals β not "let's stay connected" but "I'll send you my next buyer if you send me your next client who's thinking about selling."
"I want to make this a real two-way referral relationship. I'll send you my next buyer β will you send me your next client who's thinking about selling?"
Your Scripts This Week
Data-forward and direct. Every script ends with a clear ask β not another market update.
The consultation close β end of every briefing
"Based on everything we've gone through today, I think the picture is pretty clear. I'd love to be your agent on this. Are you ready to get started?"
The buyer urgency close
"I pulled the data this morning β homes in [area] are averaging [X] days on market right now. The ones priced right are gone fast. I don't want you to miss your window. Can we sign a buyer rep agreement this week so I can fight for you fully?"
The listing ask β data backed
"The market in [neighborhood] is moving. Based on the comps I've been watching, I think your home is positioned really well right now. I'd love to list it. Can we get on the calendar this week for a listing appointment?"
The event follow-up β personal ask
"Hey [Name]! It was great having you at the market update last week. I'd love to put together a quick snapshot specific to your neighborhood and situation β 20 minutes on a call, I'll bring the numbers for your exact area. When works for you β [Tuesday] or [Thursday]?"
Spanish version β el cierre de consulta
"BasΓ‘ndonos en todo lo que hemos revisado hoy, creo que el panorama es bastante claro. Me encantarΓa ser tu agente en esto. ΒΏEstΓ‘s listo/a para comenzar?"
This Week's Marketing
Your content is ready in Hive Caption Pro. Check off each piece as you post it.
πΈ Posts
POST 1 β "How do you get paid?" Β· Edit caption in Hive Caption Pro Β· keyword: PAID
POST 2 β "I sold a house every agent called unsellable" Β· Edit caption in Hive Caption Pro Β· keyword: STORY
POST 3 β "Local's guide to patio season" Β· Edit caption in Hive Caption Pro Β· swap in your city name
π± Stories
STORY 1 β The Local Plug Β· link to patio post + location tag + DM CTA
STORY 2 β The Myth Buster Β· link to NAR post + poll sticker
STORY 3 β The Trust Builder Β· link to unsellable post + question box
STORY 4 β The Soft Follow-Up Β· personal photo + emoji slider
STORY 5 β The Value Drop Β· spring market graphic + question box
π¬ Videos
VIDEO 1 β "Behind Every Door" Β· download from the Hive and post as-is
VIDEO 2 β "The Most Useful Skill" Β· you film this one Β· get script at therealtorhive.com/videoscriptsforagents
VIDEO 3 β Text & DM scripts Β· send to every warm contact from Initiate week
Your Weekly Checklist
Sharp, direct, and income-producing. No consultation ends without an ask this week.
This week's income-producing actions
Completed at least 1 market consultation with a close at the end
Completed 2 market consultations with closes at the end
Got at least 1 signed listing or buyer rep agreement
Had the price reduction conversation on any stale listings
Followed up every event attendee from last week with a personal ask
All "not yet" contacts added to market update drip list with a date
π± Marketing checklist
POST 1 β "How do you get paid?" Β· Edit caption in Hive Caption Pro
POST 2 β "I sold a house every agent called unsellable" Β· Edit caption in Hive Caption Pro
POST 3 β "Local's guide to patio season" Β· Edit caption in Hive Caption Pro
STORY 1 β The Local Plug Β· patio post link + location tag
STORY 2 β The Myth Buster Β· NAR post + poll sticker
STORY 3 β The Trust Builder Β· unsellable story + question box
STORY 4 β The Soft Follow-Up Β· personal photo + emoji slider
STORY 5 β The Value Drop Β· spring market graphic + question box
VIDEO 1 β Hook: "The #1 reason people ghost their agentβ¦"
VIDEO 2 β Hook: "Three agents said it would never sellβ¦"
VIDEO 3 β DM/text script sent to warm Initiate week contacts
Notes & reminders
Win the week
2 consultations. 2 closes attempted. 1 signed agreement. Your market knowledge stopped being a conversation starter and became a contract. That's the whole point.
