Leverage Week
The Performer's Daily Flow
You need a number, a target, and a script. This week your number is 1 — one booked conversation per day that could lead to a referral by Friday.
Carried in from Expand week: the 3 people you connected with who are most likely to refer. They're your primary targets this week.
Fixed — every day, every week
Respond
Clear every message, DM, and comment before you start your day. No exceptions.
Responsiveness is your first impression, every single day.
Connect
Follow or add one person you already know in real life. Build the audience with real people.
This week only — Leverage (Performer)
Make the call
Call — not text — one person from your review or referral list today. Thank them. Then ask directly: "Do you know anyone thinking about buying or selling this spring?" Track the outcome. Yes, no, or not yet — all three are data.
You don't rise to your goals. You fall to your systems.
Log it
After every conversation this week, spend 60 seconds logging: who you spoke to, what they said, and what the next step is. By Friday you'll have a clear picture of who's warm.
Post your testimonial story
Once this week — not every day — publish the testimonial post with a real story caption and a clear CTA. Then DM everyone who likes or comments within 24 hours.
Win the week
You made at least 5 direct calls and have at least 1 booked coffee or call on the calendar before Friday ends.
Leverage Week
The Relationship Builder's Daily Flow
You don't chase. You tend. This week your job is to be so genuinely present with the right people that referrals become a natural byproduct — not something you had to ask for.
Carried in from Expand week: the 2–3 people whose relationships deepened most. These are your focus. Don't spread thin — go deeper with fewer.
Fixed — every day, every week
Respond
Clear every message, DM, and comment. Presence builds trust faster than any content.
Connect
Add one person you know in real life. Quality over quantity — always.
This week only — Leverage (Relationship Builder)
One genuine reach-out
Text, voice memo, or DM to one person from your warm list — no agenda. Reference something real: a memory from working together, something they posted, something you thought they'd find interesting. Make it about them, not you.
Stop fishing. Start farming.
Give something away
Once today: share a local recommendation, a homeowner tip, a market insight — to your stories or directly to someone who'd appreciate it. No ask. No CTA. Just value. This is how you stay top of mind without feeling transactional.
Thank the reviewer (once this week)
Find your best testimonial. Reach out to that person personally — a voice memo is even better than a text. Thank them authentically. Let the conversation go wherever it goes. Don't force it toward a referral. Trust the relationship.
Win the week
You had at least 3 genuine, agenda-free exchanges — and at least one person brought up real estate without you steering the conversation there.
Leverage Week
The Trusted Advisor's Daily Flow
Your business runs on loyalty and personal touch. This week you work your top 10 — not your whole sphere, not your followers. The people who know you, trust you, and would send their mother to you if they could.
Carried in from Expand week: your refined list of people who have engaged most warmly. Cross-reference with your existing A-list — these are your top 10 targets for the week.
Fixed — every day, every week
Respond
Clear every message before you start. Your clients expect to hear back from you — that's part of why they trust you.
Connect
One real person, added to your network. Preferably someone a current client introduced you to this week.
This week only — Leverage (Trusted Advisor)
One personal touch per day
Work through your top 10 list — one person per day. Phone call first. If no answer, a handwritten note or a voice memo. Not a mass text. Not a template. Something personal that shows you remembered something specific about them.
If I can't explain it in one sentence, my clients won't remember it.
Bring something to the conversation
Every outreach this week comes with a reason. A market update for their neighborhood. A contractor referral they mentioned needing. A local event you thought of them for. Give first — always. The referral ask, if it comes, comes at the end.
Plant one seed per conversation
At the natural end of each conversation this week, say some version of: "If you ever hear of anyone thinking about making a move, I'd love to be their first call. You know how I work." Then stop. Don't push. The seed is planted.
Win the week
You made personal contact with at least 5 of your top 10 — and at least 1 person said something like "actually, I do know someone..."
Leverage Week
The Market Authority's Daily Flow
You lead with market knowledge and results. This week your leverage is your proof — real outcomes, real data, real urgency. Every conversation you start this week begins with what you know about the market, not what you need from the client.
Carried in from Expand week: people who engaged with your market content. They already signaled interest — now you follow the thread.
Fixed — every day, every week
Respond
Clear every message and comment. Anyone asking a market question deserves a same-day answer — that's part of your brand.
Connect
Add one real person. Prioritize people in your market who follow local real estate content.
This week only — Leverage (Market Authority)
Lead with a market insight
Every outreach this week starts with what you know — not what you want. DM 2 people per day who have engaged with your content recently: "Hey — I've been seeing a lot of movement in [neighborhood] and thought of you. Are you still thinking about [buying/selling/timing]?" Data opens doors that asks can't.
Soft closes get soft results. Know your market. Speak with conviction.
Post one result-driven piece of content
Once this week: publish the testimonial post anchored in market context. Not "so grateful for this client" — "here's what the spring market looked like for one of my sellers, and what it means for you if you're thinking about moving." Then DM everyone who engages within 24 hours.
Ask clearly at the end
Don't soft-close. At the end of every warm conversation this week, ask directly: "If you or anyone you know is thinking about making a move this spring, now is genuinely the time to talk. Can I put 20 minutes on the calendar?" You've earned the ask. Use it.
Win the week
You DMed at least 10 people with a market insight, published one result-driven testimonial post, and have at least 2 real conversations in progress by Friday.
